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Logile, Inc. · 22 hours ago

Head of Demand Generation

United States

Full-time

Remote

Senior Level

5+ years exp

Logile, Inc. is a company that provides an AI-driven Connected Workforce platform aimed at revolutionizing store operations. The Head of Demand Generation will lead the strategy and execution of outbound growth initiatives, focusing on optimizing funnel performance and driving qualified leads through targeted campaigns.

ComplianceRetailSoftware

Responsibilities

Collaborate with Marketing to develop and execute cross channel outbound campaigns (digital, outbound email, events) to drive MQL and SQL growth

Align campaign messaging with brand, product and industry themes to support key go-to-market initiatives

Lead all BDR-initiated, outbound demand generation efforts targeting key accounts and ICP segments

Develop data-driven prospecting and engagement playbooks to optimize outreach effectiveness

Coordinate with Sales leadership to ensure message alignment, cadence design, and response tracking for strategic target accounts

Test and refine outbound sequencing, channel mix (email, LinkedIn, phone, intent-based triggers), and creative approaches for maximum conversion

Oversee campaign calendars, segmentation, and creative alignment with Brand and Content teams

Partner with Customer Success to monitor health scores and trigger engagement campaigns

Build customer advocacy programs, testimonials, case studies, speaking opportunities, and reference calls to support sales engagement

Develop outbound customer communication through newsletters, outbound programs focused on increasing customer loyalty and trust

Launch customer lifecycle campaigns for adoption, renewal, and cross-sell. Create NPS-driven storytelling loops (turn happy customers into content)

Coordinate with Marketing on development and execution of Logile’s Connect user conference

Manage webinars, content syndication, and sponsorships for both prospect and customer audiences

Align with Brand and Product Marketing on messaging, creative, and assets

Track ROI by channel and event type; optimize for pipeline conversion and cost per opportunity

Deploy multi-channel outreach to engage accounts at different funnel stages

Define and operationalize ABM strategies for priority accounts and industry segments

Collaborate with Marketing to develop ABM programs across digital, events, and personalized outreach in support or BDR/AE target account programs

Partner with Sales to identify target lists, refine tiering, and align personalized messaging and offers

Use intent, firmographic, and engagement data to trigger campaigns and prioritize accounts dynamically

Own end-to-end lead flow, from mid-bottom funnel pipeline generation targets to lead capture through nurture and conversion

Lead the effort on defining and executing ABM strategies and tactics for Enterprise and Strategic target accounts

Track and report on MQL-to-SQL-to-Opportunity conversion performance

Build dashboards measuring campaign and BDR effectiveness by segment, industry, and channel

Implement and continually refine lead routing, lead scoring, automated nurture sequences and follow-up SLA processes to ensure timely and quality engagement

Collaborate with Marketing on the design and development of AI automation, integrating it with human BDR engagement to scale pipeline creation and campaign performance

Work hand-in-hand with Sales Leadership to ensure that BDR and Sales Rep outreach is occuring and aligns with corporate goals and priorities

Establish a feedback loop to inform content needs, campaign refinement, and lead scoring adjustments

Participate in Sales pipeline and forecast reviews to provide marketing sourced insight into deal progression

Align closely with Sales on pipeline goals, target accounts, and performance insights (SQLs, Pipeline Contribution, Conversion)

Collaborate with Sales/Marketing Ops to maintain data quality, attribution, and analytics

Continuously refine automation processes to increase campaign velocity, conversion rates, and overall marketing efficiency

Establish benchmarks and continuously refine performance KPIs to drive accountability and efficiency

Qualification

Demand GenerationCampaign PlanningMarketing AutomationB2B SaaS ExperienceLeadership ExperienceCross-functional CollaborationCustomer AdvocacyLifecycle MarketingEvent ManagementData Analysis

Required

5+ years in Retail focused Demand Generation

3+ years in leadership roles

Deep knowledge and practical experience in campaign planning, automation, and development and execution of nurture strategies that convert interest into revenue

Demonstrated success increasing demand generation and pipeline growth in a small B2B SaaS company which may not be broadly known beyond its customer base

3+ years managing a BDR team with demonstrated performance improvement

You are collaborative and are accustomed to working with cross-functional teams to achieve company objectives

You are both a leader and a do-er. You are happy to roll up your sleeves, get your hands dirty, and do whatever it takes to get the job done

Home office including reliable internet connectivity

Company

Logile, Inc.

Logile is the leading provider of AI-powered Connected Workforce solutions, helping retailers worldwide optimize operations and improve customer experiences.

Founded in 2005

Dallas, Texas, USA

201-500 employees