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Payactiv · 18 hours ago

Senior Marketing Operations Manager

Milpitas, CA

Full-time

Onsite

Senior Level

$160K/yr - $180K/yr

7+ years exp

Payactiv is the pioneer and industry leader in Earned Wage Access (EWA), empowering millions of workers with timely access to their earned wages. They are seeking a Senior Marketing Operations Manager to lead the marketing operations ecosystem, focusing on demand generation, account-based marketing, and lifecycle engagement. This role involves building a unified growth engine that connects employer acquisition and employee engagement through data and insights.

Employee BenefitsFinanceFinancial ServicesFinTechHuman ResourcesMobile PaymentsPaymentsWellness

Responsibilities

Own and evolve Payactiv’s full marketing and growth tech stack, including HubSpot, Salesforce, 6sense (B2B) and Braze, Branch (MMP), and in-app/mobile engagement tools (B2C)

Architect end-to-end automation frameworks across acquisition, onboarding, adoption, retention, and expansion—ensuring consistent logic and measurement across channels and audiences

Leverage AI-driven capabilities (intent data, predictive scoring, behavioral modeling, and generative insights) to improve targeting, prioritization, and campaign effectiveness

Implement and govern cross-channel tracking, UTM standards, and attribution models that connect web, paid media, email, in-app, and mobile touchpoints

Own marketing and growth data governance across B2B and B2C systems, including identity resolution, normalization, enrichment, and synchronization

Design and maintain real-time dashboards that measure funnel performance, lifecycle conversion, adoption metrics, campaign ROI, and revenue impact

Partner with Finance and RevOps to model full-funnel and full-lifecycle contribution, from employer pipeline to employee activation and engagement

Introduce automation- and AI-assisted reporting to reduce manual work and accelerate insight generation

Develop advanced segmentation strategies that align employer personas, employee cohorts, lifecycle stages, and behavioral signals

Enable hyper-personalized journeys using dynamic content, triggered campaigns, and intent-based orchestration across HubSpot, Braze, and in-app channels

Operationalize experimentation frameworks across B2B and B2C motions, including lifecycle messaging, onboarding flows, and conversion optimization

Partner with Sales, Revenue Operations, Product, and Customer teams to align on lead management, lifecycle ownership, SLAs, and closed-loop reporting

Collaborate with Demand Gen, Paid Media, Product Marketing, and Growth teams to operationalize high-impact campaigns, launches, and adoption initiatives

Act as a strategic advisor on martech roadmap decisions, automation strategy, experimentation, and capability expansion across the growth stack

Qualification

Marketing OperationsGrowth OperationsRevenue OperationsHubSpotSalesforce6senseBrazeBranch MMPAI-enabled marketingData governanceSegmentation strategiesLifecycle orchestrationB2B SaaS experienceFintech experienceCross-functional leadershipStrategic mindset

Required

7+ years of experience in Marketing Operations, Growth Operations, or Revenue Operations, with ownership across complex, multi-platform environments

Hands-on expertise with B2B tools (HubSpot, Salesforce, 6sense) and B2C/lifecycle platforms (Braze, Branch MMP, mobile and in-app analytics)

Proven ability to design and scale automated lifecycle programs, attribution models, and performance intelligence across web, app, and CRM environments

Strong understanding of AI-enabled marketing and growth capabilities, including intent data, predictive modeling, and automation best practices

Strategic mindset with the ability to translate data into insights—and insights into operational and revenue impact