Nosh.com · 1 day ago
Montucky Cold Snacks Market Activation Manager - Strategic Group
Denver, CO
Full-time
Onsite
Mid LevelNosh.com is a full-scale marketing agency specializing in experiential programming and sales support initiatives. They are seeking a Market Activation Manager to serve as the primary marketing expert for E.&J. Gallo’s Malt Division with the Montucky Cold Snacks brand, focusing on building relationships with key accounts and executing impactful marketing strategies.
Online Media
Responsibilities
Build and develop a key account list across a defined territory of 'must win' accounts, driving on premise growth, focusing on targeting quality distribution
Demonstrate an understand of supplier brand strategies (marketing, promotion, and consumer engagement)
Execute brand standards at industry leading levels
Apply skills to educate, inspire, and achieve menu placements, staff education, POS visibility, and trade enthusiasm
Focus on securing brand features, programming, and visibility within the account universe
Communicate market conditions to the client regularly in an articulate efficient manner
Maintain awareness of best practices, trends, and competitive brands
Track, measure, record, and provide valuable insights on all sales support initiatives
Ensure practices are compliant with all local, state, and federal regulatory statutes
Work closely with local distributors partners to ensure all goals are met within the defined timeframe
Occasionally assist Gallo Malt Division brand teams, in executing select brand events within the market
Identify brand opportunities via non-traditional marketing initiatives
Develop engaging sampling initiatives that generate excitement and affinity for the brand
Schedule programing in target accounts at the optimal time for target consumer engagement
Manage budget and associated activation costs
Leverage programming and consumer demand to inspire trade
Execute impactful sampling activations within the account universe, recording sales, tracking conversions, and recap accordingly
Qualification
Required
Beverage industry related experience; preferably in beer or as a bartender
B.A. or B.S. in Business Administration, Marketing, Public Relations, or related field
Ability to drive and maintain a valid driver's license, and have a reliable vehicle
Proficiency in the entire Microsoft Office Suite (PowerPoint, Excel, Word, and Outlook)
Basic understanding of the brewing process, production, product/food pairing techniques, and service
Strong time management skills, and ability to manage a budget effectively
Self-motivated with the ability to work efficiently remotely
Creative abilities to develop programming opportunities
Ability to thrive in a fast-paced, goal-oriented, dynamic environment
Comprehensive understanding of adult beverage practices and regulatory compliance
Must be available to work a flexible schedule, including some nights and weekends as needed
Must be able to lift at least 50lbs and stand for long periods of time
Preferred
Strong leadership, motivation, excellent and persuasive communication skills (written and verbal)
Existing distributor, on premise, or retail account relationships are a plus
Extensive knowledge of alcohol beverage industry, with preferred expertise in the beer category
Experience taking prompt action to accomplish objectives and achieve goals beyond what is required; ability to be proactive
Skilled at commanding presence, presenting ideas effectively to individuals and groups at all levels
Experience setting high standards of performance for self and others; experience implementing standards of excellence with measurable goals
Knowledge & ability to use industry related software such as Canva, Karma/VIP, etc., a huge plus
Company
Nosh.com
Nosh: Food Industry News, Insights, and Education for the CPG Community. Published by BevNET.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase