Grifols · 16 hours ago
Marketing Analytics Senior Analyst
North Carolina, United States
Full-time
Hybrid
Senior Level
5+ years expGrifols is a global healthcare company that has been working to improve health and well-being since 1909. The Marketing Analytics Senior Analyst will analyze market trends and donor demographics to provide actionable insights that drive business performance, manage market research, and deliver strategic recommendations.
BiotechnologyHealth CareManufacturing
Responsibilities
Responsible for market research and analysis needs across Biomat USA (network of plasma donation centers) including primary and secondary data
Continued support in quantitative and qualitative market research needs, donor demographic data, secondary data purchase and analysis, management of vendors, coordination with analytics, and oversite of all key measurement metrics
Coordinate the compilation and analysis of quantitative field data including donor population data in partnership with Corp Finance
Alignment with operations on center performance targets, key tracking measures, analysis, and feedback to analytics
Quarterly updates on public information on competitive performance, pipelines, capacity changes, M&A activity, etc
Tracking and following up on field intelligence on competitive activity
Collaborate with regional teams to share key trends, competitive intelligence, and demographic analysis, while partnering with operations to ensure sufficient donor pipeline for capacity expansion
Provide market trend updates to Biomat USA leadership, including insights on donor population segments, demographics, and opportunities based on market research, publications, and external data
Generate reports and dashboards to visually present insights and trends and conduct data analysis to uncover key patterns
Qualification
Required
Bachelor's degree in economics, Life Science, Engineering, Statistics, or similar background with specialization in Data Analytics
Minimum of 5 years' marketing and/or marketing research experience in US or international, experience in healthcare and/or the pharmaceutical industry is a plus
Good knowledge of Excel, SQL, Power Query, PowerBI
Analytical Skills: Advanced data management, execution, and conclusion analysis
Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions
Results Delivery: Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions
Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting
Teamwork: Collaborates with others, forms part of a group and works across areas prioritizing collective interests over personal ones
Effective Communication: Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely
Dynamism and Energy: Works hard in changing situations with diverse stakeholders, maintaining productivity
Adaptability and Flexibility: Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary
Learning and Continuous Improvement: Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually
Requires a high degree of skill and knowledge in managing and interpreting large databases as well as extrapolating future scenarios based on the data
Must be able to interpret operational and performance data and bring strong recommendations to the team on trends and adjustments that should be made
Incumbent must be able to synthesize field data for the management team and to communicate appropriate market information to the field
An ability to form strong relationships with the field to develop data and build consensus is required
This role must be highly familiar with the scope and responsibilities of plasma center operations and be able to understand, analyze, summarize, decipher, interpret and make recommendations based on monthly field qualitative input and DMS data
Build and update current donor demographics information to support recruitment, retention, and customer service, continue to research new demographics to explore and possible donor segments
Preferred
Advanced degrees or certifications in relevant areas
Professional experience in the pharmaceutical or related industry
Experience in engaging and managing third-party providers
Company
Grifols
Grifols is a global healthcare company.
10001+ employees
H1B Sponsorship
Grifols has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
2022 (1)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$2.51BKey Investors
Michael J. Fox Foundation
2025-01-14Grant· $21M
2024-06-04Post Ipo Debt· $1.41B
2024-04-23Post Ipo Debt· $1.07B
Leadership Team
Camille Alpi
Chief Human Resources Officer
Víctor Deu
Director of Planning & Control Department
Recent News
2025-12-24
Pharma Letter
2025-11-28
2025-11-19
Company data provided by crunchbase