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FICO · 2 weeks ago

Sr. Manager, Product Marketing | B2B FICO® Scores Mortgage & Capital Markets

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $173K/yr

FICO is a leading global analytics software company, helping businesses in 100+ countries make better decisions. In this senior role, you'll shape how we engage with mortgage lenders and capital markets participants, developing sophisticated marketing strategies that strengthen our market leadership and drive measurable growth.

AnalyticsBig DataCollection AgencyConsultingFinancial ServicesFraud DetectionPredictive AnalyticsSoftware

Responsibilities

Lead marketing strategy for FICO's mortgage and capital markets portfolio, developing engaging content and campaigns that protect our core business, build market awareness, and strengthen relationships with key industry stakeholders including lenders, servicers, GSEs, and capital markets participants

Drive market positioning and messaging that clearly articulates FICO's unique value proposition across the mortgage lifecycle - from origination through servicing and secondary market activities. Create compelling narratives around complex analytical solutions that resonate with C-level executives, risk managers, and technical decision-makers

Conduct competitive analysis and develop differentiated positioning that showcases FICO's unique advantages in mortgage risk assessment and capital markets analytics

Execute integrated go-to-market strategies that leverage core solution marketing assets while developing mortgage and capital markets-specific content, campaigns, and enablement materials. Establish systematic content production that supports both pipeline generation and sales acceleration across multiple customer segments

Build deep market intelligence by developing data-driven ideal customer profiles and market segmentation strategies. Stay current with regulatory changes, industry trends, and competitive dynamics that impact our mortgage and capital markets business

Qualification

MortgageCapital marketsMarketing analytical solutionsMarket positioningMessagingRegulatory frameworks knowledgeData-driven customer profilesStakeholder managementContent developmentCompetitive analysisCross-functional collaborationCommunication skills

Required

Mortgage and capital markets experience working within mortgage lenders, servicers, GSEs, investment banks, or related financial services organizations

Deep understanding of the mortgage lifecycle, secondary market dynamics, and regulatory environment

Proven expertise in marketing analytical and risk management solutions

Demonstrated ability to communicate complex technical concepts including machine learning, predictive modeling, and risk analytics to diverse audiences

Track record of influencing and navigating senior-level leadership

Driving cross-functional working groups to deliver measurable business results in financial services and/or technology

Deep understanding of mortgage and consumer lending industry regulatory frameworks and related processes (e.g., FCRA, Fair Lending, GSE requirements, capital requirements)

Preferred

Experience with credit reporting agencies and credit risk management solutions

Background in capital markets, securitization, or mortgage servicing operations

Experience working with GSEs (Fannie Mae, Freddie Mac, Ginnie Mae) or regulatory agencies

History of launching new products or entering new market segments in financial services

Familiarity with AI LLM usage in marketing workflows

Demonstrated ability to combine human intelligence with emerging Martech

Demonstrated success in highly matrixed organizations with complex stakeholder management

Benefits

Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.

An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

Company

FICO

Glassdoor4.0

Fair Isaac Corporation enables businesses to automate, improve, and connect decisions to enhance business performance. It is a sub-organization of FICO.

Founded in 1956