Amazon · 1 day ago
Principal Tech Business Development Manager, AWS Marketplace Storefront
Herndon, Virginia, USA
Full-time
Onsite
Senior Level, Lead/Staff
$158K/yr - $262K/yr
7+ years expAmazon Web Services (AWS) is seeking a Principal Tech Business Development Manager to lead the Go-to-Market (GTM) strategy for Feenix.ai's storefront capability within AWS Marketplace. This role focuses on transforming procurement processes through innovative solutions and requires deep expertise in procurement technology and marketplace dynamics.
Artificial Intelligence (AI)DeliveryE-CommerceRetail
Responsibilities
Define and deploy the worldwide GTM strategy for Feenix.ai storefront capabilities within AWS Marketplace
Develop targeted programs, scalable sales plays, and incentive structures to accelerate adoption across buyers, sellers, and reseller ecosystems
Identify target customer segments, industry verticals, and partner profiles for prioritized outreach
Develop and deploy comprehensive global enablement programs for AWS sales teams, solution architects, and channel partners
Create training curricula, playbooks, battle cards, and certification paths to build storefront expertise organization-wide
Establish train-the-trainer models to scale enablement globally and measure effectiveness through adoption metrics
Serve as the primary GTM liaison to AWS Marketplace product management, providing continuous market feedback and customer requirements
Synthesize field insights and competitive intelligence into actionable product requirements and roadmap priorities
Collaborate on go-to-market timing, messaging, and launch strategies for new storefront features
Orchestrate cohesive sales motions across AWS Marketplace product, sales, marketing, and partner teams
Engage directly with enterprise customers at the CxO level to understand procurement challenges and position storefront solutions
Drive GTM alignment with ISVs, resellers, and channel partners through joint value propositions and co-selling motions
Establish metrics and KPIs to measure storefront adoption, revenue impact, and program ROI
Prepare and deliver business reviews to senior leadership on GTM execution and strategic recommendations
Serve as an evangelist for AWS Marketplace storefront capabilities at industry events and customer briefings
Qualification
Required
7+ years of developing, negotiating and executing business agreements experience
Bachelor's degree
Experience developing strategies that influence leadership decisions at the organizational level
Experience managing programs across cross functional teams, building processes and coordinating release schedules
Preferred
Experience selling to Fortune 1000 or Global 2000 organizations
Experience interpreting data and making business recommendations
Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
Experience identifying, negotiating, and executing complex legal agreements
Benefits
Equity
Sign-on payments
Medical
Financial
Other forms of compensation
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18969)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
Kleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2025-12-31
2025-12-31
2025-12-31
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