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Texas Health and Human Services · 1 day ago

Content Strategist

Austin, TX

Full-time

Onsite

Mid Level

$4,801.16/mo - $7,761.50/mo

3+ years exp

Texas Health and Human Services is committed to creating a positive impact in the lives of fellow Texans. The Content Strategist is responsible for writing communications about IT products and services to internal and external stakeholders, including drafting, editing, and managing content across various platforms.

Health Care

No H1B

Responsibilities

Researches and gathers information from subject-matter experts to create original content and adapt technical material for non-technical audiences. Writes and edits content for multiple platforms, including intranet, newsletters, emails and presentations. Ensures all content meets accessibility standards and usability best practices for diverse audiences, applying user experience principles to organize and present information clearly and effectively. Coordinates with IT leadership to draft messages, such as CIO communications and technology adoption updates. (30%)

Supports planning and execution of IT engagement initiatives, including webinars, training sessions and information dissemination events. Coordinates logistics for virtual and in-person events, including scheduling, invitations and technical setup. Tracks project milestones and deliverables using Microsoft Planner, Excel and Teams to ensure deadlines are met, and monitors participation and feedback to evaluate effectiveness and recommend improvements. (20%)

Manages shared email mailboxes and responds to inquiries promptly. Sends targeted IT announcements and ad hoc communications as needed, and tracks new information to update agency documentation for accuracy and relevance. (15%)

Edits and proofreads content for grammar, spelling, punctuation and adherence to AP and HHS style guidelines. Collaborates with subject-matter experts to confirm technical accuracy and validate facts, while performing manual link verification to ensure all references and resources are current and functional. Rewrites complex or technical language into clear, concise and reader-friendly text. (15%)

Meets with IT business units and other departments to gather requirements and align communication strategies. Provides guidance on SharePoint structure, navigation and content organization to improve usability and resource accessibility, and coordinates cross-departmental communication efforts to ensure consistent messaging and timely information sharing. (10%)

Creates visually appealing layouts for digital communications using tools such as Canva, PowerPoint, InDesign and Photoshop. Ensures all designs comply with HHS branding standards and accessibility requirements, and works with IT teams to integrate graphics and multimedia elements into intranet, SharePoint content, emails, presentations and other deliverables. (5%)

Performs other duties as assigned. (5%)

Qualification

Content writingMicrosoft O365User experience principlesAP Style guidelinesContent marketingCanvaPowerPointInDesignPhotoshopCollaboration

Required

Graduation from an accredited four-year college or university with major coursework in journalism, marketing, communications or a related field. One year of appropriate experience may be substituted for the required education on a year-for-year basis

Minimum three (3) years' experience working with Microsoft O365 apps

Ability to proactively coordinate business needs

Ability to juggle multiple business needs and tight deadlines

Ability to research and prepare information on time

Ability to implement basic user experience principles to elicit strong end user materials

Ability to analyze and interpret technical information

Ability to translate strategy and objectives into copy that is meaningful and actionable

Ability to understand the agency's programs, target audiences and differentiators, and distill it into a messaging framework

Ability to write for diverse audiences and different types of media and formats

Ability to develop long- and short-form copy, including headlines, email subject lines, etc

Knowledge of AP Style guidelines

Knowledge of content marketing and journalistic-style writing