Cellcom · 18 hours ago
Paid Media Associate
Green Bay, WI
Full-time
Onsite
Mid Level
3+ years expCellcom is looking for an Associate Paid Media Manager to manage and optimize paid media campaigns across digital and traditional channels. The role combines strategic oversight with hands-on execution to drive customer acquisition and maximize return on ad spend.
Customer ServiceTelecommunicationsWireless
Responsibilities
The role focuses on planning, executing, and optimizing paid media campaigns across multiple channels (digital, social, search, display, video, OOH, radio, TV). Key responsibilities include:
Media Strategy & Execution: Develop strategies, manage campaigns on platforms like Google Ads, Facebook, LinkedIn, and ensure alignment with brand and business goals
Vendor Management: Maintain vendor relationships, negotiate rates, and monitor performance
Budget & Reporting: Manage ad spend, reconcile budgets, and implement measurement frameworks (KPIs, ROI, attribution)
Performance Optimization: Analyze campaign data, adjust bids, refine targeting, and conduct A/B testing
Creative Collaboration: Work with creative teams for ad copy, visuals, and landing pages
Campaign Integration: Coordinate cross-channel efforts and testing strategies
Cross-Functional Collaboration: Align media execution with CRM and broader marketing strategies
Qualification
Required
3–5 years of experience in paid media, media strategy, performance marketing, or integrated marketing roles
Proven history of directly managing digital advertising campaigns and creating or overseeing content for those campaigns
Hands-on experience managing multi-channel media campaigns, including OOH, radio, and TV ad buying
Strong understanding of digital media metrics (CTR, CVR, CPA, CAC, ROI) and performance dashboards
Proficient with platforms such as Google Ads, Meta, LinkedIn, DSPs, GA4, and analytics tools like Power BI or Tableau
Familiarity with CRM platforms (e.g., Salesforce, Klaviyo, Iterable, or HubSpot) and their integration with media targeting
Excellent project management, organizational, and communication skills
Bachelor's degree in Marketing, Communications, Business, or a related field
Company
Cellcom
Cellcom is a wireless communications company that offers customizable services and devices to rural markets and customers.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Pat Riordan
CEO
M
Michael Abramowitz
Founder
Recent News
Globes
2025-10-21
2025-09-30
2025-09-07
Company data provided by crunchbase