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Comcast · 14 hours ago

Email Deliverability Lead (Driving Inbox Placement, Sender Reputation, and Compliance Excellence)

Philadelphia, PA

Full-time

Onsite

Senior Level

5+ years exp

Comcast is a Fortune 50 leader in media and technology, dedicated to creating innovative entertainment and online experiences. The Email Deliverability Lead will be responsible for optimizing email campaign success, managing sender reputation, and ensuring compliance with legal standards while collaborating with cross-functional teams.

InternetTelecommunicationsTVVideoWeb Hosting

No H1B

U.S. Citizen Only

Responsibilities

Optimize Campaign Success: Monitor inbox placement, bounce rates, and engagement metrics. Identify patterns and recommend improvements to maximize deliverability

Manage Sender Reputation: Oversee IP/domain health and ensure alignment with authentication protocols (SPF, DKIM, DMARC)

Drive Strategic Partnerships: Collaborate cross-functionally with Engineering, Marketing, MarTech, and EBI teams to shape segmentation, targeting, and frequency strategies

Ensure Compliance: Partner with legal and privacy teams to uphold standards including CAN-SPAM, TCPA, and GDPR

Consult & Advise: Act as a subject matter expert, offering consultative guidance and training to internal stakeholders

Support Platform Enhancements: Translate business needs into technical requirements and recommend improvements to messaging platforms

Qualification

Email DeliverabilitySender Reputation ManagementCompliance KnowledgeAnalytical SkillsEmail Placement StrategiesAdobe CampaignStakeholder ManagementConsulting ExperienceAI-driven OptimizationCommunicationStrategic Thinking

Required

5+ years in email/SMS deliverability or related MarTech roles

Proven experience in advisory and consulting capacities

Strong analytical skills and experience with campaign performance analysis

Familiarity with email placement strategies and deliverability monitoring tools (e.g., Validity, 250ok, Everest)

Proficiency in Message Center

Deep understanding of email infrastructure and authentication standards

Excellent communication and stakeholder management skills

Knowledge of compliance frameworks (CAN-SPAM, TCPA, GDPR)

Experience with Adobe Campaign, Adobe Journey Optimizer, or similar platforms

Familiarity with AI-driven optimization and predictive analytics

Bachelor's Degree or equivalent

7-10 Years of relevant work experience

Benefits

Best-in-class Benefits

Company

Comcast

Glassdoor3.8

Comcast is a media and technology company that provides broadband internet, mobile services, and entertainment platforms. It is a sub-organization of SkyShowtime.

Founded in 1963

Philadelphia, Pennsylvania, USA

10001+ employees