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Pomelo Care · 14 hours ago

Lifecycle Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$105K/yr - $125K/yr

4+ years exp

Pomelo Care is the national leader in evidence-based healthcare for women and children, delivering personalized clinical interventions. The Lifecycle Marketing Manager will drive patient growth by executing multi-channel campaigns and optimizing enrollment processes to enhance patient conversion.

Health CareMobile Apps

Responsibilities

Own the end-to-end execution of enrollment-focused lifecycle campaigns from brief to launch, ensuring all materials and assets are approved and delivered on time to meet aggressive growth targets

Architect, build, test, and deploy complex, automated enrollment journeys across channels like email, direct mail, SMS, and paid media. These campaigns will use dynamic content and logic to convert insurance-provided B2B2C prospects into enrolled patients at scale

Define and prioritize A/B and multivariate tests in partnership with Outreach, Data Science, Product, and Marketing teams to continuously optimize the enrollment funnel, improving click-to-enroll rates and lead conversion and decreasing CAC

Introduce new marketing channels and technology by collaborating on strategic use cases, advocating for technical requirements, and configuring tools to enhance the lead-capture and sign-up experience

Develop reports and dashboards with the Data Science team to present insights on enrollment velocity and campaign performance, identifying specific opportunities to scale patient volume

Partner with Marketing, Sales, and Customer Success teams to ensure campaigns align with business growth goals and contractual partnership requirements while meeting our patient care and brand standards

Maintain compliance with industry regulations including CAN-SPAM, TCPA, and HIPAA, ensuring all growth and enrollment tactics are secure and ethical

Qualification

Marketing AutomationMulti-channel CampaignsSegmentation StrategiesMartech Tools OptimizationData AnalysisA/B TestingESP PlatformsResourcefulnessTechnical Problem-SolvingClear Communication

Required

4+ years of proven experience building and deploying complex, multi-channel marketing automation campaigns focused on conversion and sign-ups

Highly organized, skilled at prioritizing a high-volume workload, and take full accountability for hitting enrollment targets

Deeply martech-savvy, understanding the full scope of how these systems work—from real-time CDP data pipelines to building dynamic content that triggers based on prospect behavior

Ability to solve complex technical hurdles to streamline the sign-up process

Hold certifications and/or deep experience with world-class and complex ESP/Marketing Automation platforms like Braze, Iterable, or Adobe Journey Optimizer

Use data to inform decisions and analyze funnel performance; proven track record of running tests that drive meaningful increases in conversion

Resourceful self-starter who thrives in fast-paced environments where the goal is rapid scale

High degree of autonomy and excitement to dive into the technical details to move the needle on growth

Ability to simplify and articulate complex funnel issues for various audiences and collaborate effectively with both technical engineers and non-technical stakeholders

Preferred

Experience at a high-growth digital startup or consulting agency

Experience in B2B2C or B2C acquisition and enrollment marketing

Experience in martech tool migration and implementation

Experience in healthcare or tech startups

Completed Reforge or other applicable courses on Growth or Lifecycle marketing

Thrive in remote-first team settings

Benefits

Competitive healthcare benefits

Generous equity compensation

Unlimited vacation

Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)