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QAD · 1 day ago

Industrial / Electronics Industry Marketing Director

Atlanta, GA

Full-time

Hybrid

Director/Executive

12+ years exp

QAD is building a world-class SaaS company, focused on solving real-world problems in manufacturing and the supply chain. The Industrial / Electronics Industry Marketing Director will lead and execute the strategy for the Industrial & Electronics industry verticals, driving marketing activities and supporting sales pursuits.

Enterprise Resource Planning (ERP)Enterprise SoftwareManufacturingProductivity ToolsSoftwareSupply Chain Management

Culture & Values

Responsibilities

Define and execute the global industrial & electronics vertical strategy, including market penetration goals, target accounts, and strategic opportunities

Provide executive-level support for critical field sales pursuits within the industry vertical, including vision-setting engagements, C-suite account planning, final proposal reviews, and acting as a trusted advisor to C-Level leadership at strategic customer and prospect organizations

Establish QAD as a definitive leader in industrial & electronics manufacturing and supply chain technology

Lead the creation and publication of thought leadership papers

Work with Analyst Relation to position QAD as an industry leader, supporting Industry Advisory Group Activities, and supporting industry conference presentations, articles, etc. that help brand QAD as a leader

Design and champion high-impact, focused demand-creation initiatives specific to the industry verticalization

Partner directly with Product Development and senior Product Management to architect and champion the strategic roadmap for QAD’s industry solutions and offerings

Collaborate with Product Marketing to develop differentiated, executive-ready positioning, collateral, and messaging that addresses major industry challenges and decision-makers

Collaborate with Product, Product Marketing, and Sales Enablement teams to ensure consultants and influencers are equipped with differentiated, high-value competitive messaging; actively gather and synthesize their market and product feedback to inform internal strategy and roadmaps

Qualification

Industrial & Electronics expertiseSupply chain knowledgeMarketing plan executionGlobal experienceSales support experienceOffice applications proficiencyVerbal skillsAnalytic skillsEditing skillsPresentation skillsInterpersonal skillsProblem-solving skillsWriting skills