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TikTok · 16 hours ago

Sr Product Marketing Manager, Attribution Measurement

San Jose, CA

Full-time

Hybrid

Senior Level

$128K/yr - $290K/yr

6+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a Senior Product Marketing Manager to lead the go-to-market strategy for their performance measurement solutions. The role requires collaboration with cross-functional teams to develop strategies that positively influence advertisers and enhance the company's measurement products.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Owner of 1-2 performance measurement solutions in TikTok's Measurement suite with a strong understanding of auction ads capabilities

Define go-to-market strategy for TikTok's Performance Measurement products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy

Develop thought leadership around key product launches in response to industry developments partnering closely with the Global Business Marketing team

Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these

Partner closely with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development

Communicate the value proposition of new performance measurement products to all stakeholders and ensure that effective collateral and packages are created

Qualification

Attribution modelsProduct marketingAnalytics platformsGo-to-market strategyMeasurement methodologiesAnalytical skillsOriginal thinkingThrive in ambiguityCommunicationPresentation skillsCollaboration skills

Required

BA/BS degree or above

6+ years of experience in product marketing, product strategy, or measurement/analytics consulting (B2B SaaS, AdTech, or digital platforms strongly preferred)

Strong expertise in attribution models, analytics platforms, or measurement methodologies

Proven track record driving global GTM strategies and collaborating across functions

Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences

A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change

Preferred

Experience with multi-touch attribution, incrementality testing, or media mix modeling

Background working with global sales organizations and agency/advertiser stakeholders

Familiarity with competing attribution solutions (e.g., Google, MMM vendors, survey-based approaches)

Benefits

Employees have day one access to medical, dental, and vision insurance

A 401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (814)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)