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Edward Jones · 1 day ago

Copywriter

Arizona, Tempe, Missouri, St. Louis

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Edward Jones is a financial services firm that values contributions from its associates. They are seeking a Senior Creative Copywriter who will support the execution of creative strategies and collaborate with teams to develop compelling messaging that elevates the brand.

AdviceConsultingFinanceFinancial ServicesInsuranceWealth Management

Responsibilities

Supports execution of omnichannel creative strategies and tactics for medium- to high-complexity strategic efforts and brand initiatives

Partners with matrixed teams to execute strategic messaging, creative communication strategies, campaign concepts, tactical ideation, content execution, client materials and other deliverables that bring our differentiated brand to life

Executes and integrates strategic messaging direction and/or verbal direction of content and campaigns, in collaboration with other creative and strategic partners; applies creative and strategic direction from others

Making complex issues easily understood — in service of persuading audiences to think, feel or do something — by delivering world-class creative from ideation through to execution

Translating stakeholder needs into creative ideas and deliverables that build brand equity

Developing creative for different media and tailoring (or generating new) creative to fit channel-specific context

Working in a team-based or matrix environment — sometimes with complex, changing dynamics and shifting priorities — to gain stakeholder input/approval and meet deadlines

Collaborating with others and applying feedback to ensure message, creative strategy and brand voice alignment

Qualification

Creative WritingBrand StrategyContent DevelopmentMarketing AnalyticsCampaign ManagementCommunication StrategyCollaboration

Required

Bachelor's or Master's Degree in a relevant field

4+ years of experience collaborating with art directors and other visual/production partners in agency or big brand environments

Deep understanding of channel best practices including social media, websites, email, direct mail, and digital media

Experience in Agency Management, Campaign Management and Optimization, Communication/Messaging Strategy, Content Development, and Integrated Marketing Strategy

Strong grasp of Marketing Analytics and Measuring Effectiveness across omnichannel campaigns