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Stampli · 17 hours ago

Marketing Operations Manager

Mountain View, CA

Full-time

Hybrid

Mid Level

$105K/yr - $115K/yr

3+ years exp

Stampli is a company revolutionizing financial operations with AI, and they are seeking a Marketing Operations Manager to enhance the performance of their marketing efforts. The role involves managing marketing platforms, optimizing processes, and ensuring accurate reporting and analysis to drive strategic decisions.

AccountingArtificial Intelligence (AI)BillingPayments

Growth Opportunities

Responsibilities

Manage and execute technical aspects of marketing platforms and systems (HubSpot, Clay, Zoom Webinars, Sprout Social & Advocacy, Intercom, Google Analytics, WordPress CMS) used to distribute content, and generate and report on leads

Develop, execute, and automate programs to support integrated email campaigns that stitch together firmographics, technographics, psychographics and engagement as part of activating and suppressing lists

Work closely and collaborate with Sales Operations and Management for developing, managing, and regular maintenance of the marketing database to ensure compliance with corporate data strategy (GDPR). Ensure email marketing best practices and CAN-SPAN laws are adhered to, including continual health checks to maintain best practices and compliance

Analyze traffic trends, site conversions, funnel conversions, data trends and uncover opportunities for conversion optimization across our marketing tactics and channels

Define strategies, processes and programs that are scalable and predictable for future growth. Optimize project intake and execution processes to help the marketing team effectively and efficiently execute programs and campaigns

Be the source of truth for campaign and channel attribution. Ensure all marketing activities (Campaigns & Content Performance) are properly tracked and attributed for accurate reporting of inbound leads across channels. Maintain and improve the campaign forecasting model for all inbound marketing initiatives

You will partner closely with the Business Intelligence team to ensure marketing reports are accurate, designed to answer the right questions and provide actionable insights and varying levels of granularity

Conduct ad-hoc analysis to identify the origins of performance anomalies for marketing activities when needed, and communicate findings and how-to effect change to key stakeholders

Qualification

HubSpotGoogle AnalyticsMarketing automationCRM hygieneData analysisEmail marketingCopywritingSocial media managementProblem solvingTeam collaboration

Required

3+ years of related experience with B2B SaaS Company

Workflow and email automation experience, preferably in Hubspot

CRM hygiene and list management across prospect, partner, and customer types

Live and simulive webinar experience from setup, hosting, and maintenance

Superior analytical skills and are a data-driven decision maker who is well organized and believes in building superior processes and systems

You creatively solve complex problems and are able to interpret data, identify trends and provide actionable insights and recommendations to drive future business and marketing strategies

You're naturally curious, helpful and kind

You love being part of an amazing team, celebrating others successes and finding joy in reaching new team milestones

You collaborate effectively, respectfully, and efficiently with all team members