Alarm.com · 4 weeks ago
Digital Marketing and Demand Generation Specialist
Tysons, Virginia
Full-time
Onsite
Mid Level
3+ years expAlarm.com is seeking an innovative Digital Marketing and Demand Generation Specialist to help accelerate the growth of existing and future Venture Business Units (VBUs). In this role, you will own strategies that attract, engage, and convert qualified prospects while partnering closely with leadership, sales, and product teams to design and execute multi-channel programs that build pipeline and drive revenue.
InternetInternet of ThingsSecurityWireless
No H1B
Responsibilities
Collaborate with VBU leadership to define product positioning, value propositions, and audience personas to align with each product’s unique market fit
Develop, implement, and test integrated demand generation programs (inbound and outbound) tailored to each VBU’s target audience and growth objectives
Manage multi-channel campaigns across paid search, paid social, display, retargeting, email, and account-based marketing (ABM)
Leverage AI-powered tools to optimize targeting, automate workflows, personalize messaging, and uncover insights that improve campaign ROI
Create compelling landing pages, email copy, and content offers (whitepapers, webinars, case studies) to generate qualified leads
Manage Search and AI optimization initiatives, including keyword strategy, on-page optimization, and content recommendations
Monitor and report on campaign performance and pipeline metrics: MQLs, SQLs, conversion rates, cost per lead, and ROI
Conduct market research to identify target audiences and emerging digital trends and technologies, ensuring marketing strategies remain current and effective
Other duties as assigned
Qualification
Required
3–5 years of hands-on demand generation, digital marketing, or growth marketing experience (agency or in-house)
Proven track record of creating B2B campaigns that drive measurable pipelines and revenue
Strong analytical skills with the ability to translate data into clear reports and actionable insights (Google Analytics, campaign dashboards, attribution tracking)
Experience with marketing automation platforms (ideally Pardot)
Familiarity with SEO, paid media, ABM, and conversion optimization
Comfortable working in a fast-paced, entrepreneurial environment
Excellent communication skills with the ability to align marketing to sales priorities
Preferred
Familiarity with B2B marketing in technology, SaaS, or connected devices is a plus
Benefits
Subsidized medical plan options
An HSA with generous company contribution
A 401(k) with employer match
Paid holidays
Wellness time
Vacation increasing with tenure
Paid maternity and bonding leave
Company-paid disability and life insurance
FSAs
Well-being resources and activities
A casual dress work environment
Company
Alarm.com
Alarm.com is provides home and business security solutions based on wireless, web and mobile technologies.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$588MKey Investors
TCVABS Capital Partners
2024-05-29Post Ipo Debt· $425M
2015-06-26IPO
2012-07-24Series B· $136M
Leadership Team
Stephen Trundle
President & CEO
Jean-Paul Martin
CTO (co-founder)
Recent News
2026-01-07
MarketScreener
2025-12-09
2025-12-05
Company data provided by crunchbase