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Potomac · 20 hours ago

Platform Strategy Producer

Bethesda, MD

Full-time

Onsite

Senior Level

$80K/yr - $95K/yr

5+ years exp

Potomac is a ~$3B+ AUM/AUA asset manager that serves independent broker-dealers and RIAs. As a Platform Strategy Producer, you will orchestrate the production of platform-native organic content, collaborating with various teams to produce engaging social media campaigns and elevate brand visibility.

AdviceFinancial ServicesWealth Management

Responsibilities

Serve as the central social media producer for Potomac, ensuring initiatives are aligned and well-executed

Collaborate with CMO to develop and oversee creative social campaigns designed to expand reach, drive engagement, and elevate brand visibility

Work closely with designers, writers, video producers, and digital marketers to bring campaigns to life across channels

Own and maintain the social content calendar, ensuring strategic timing and consistency across campaigns

Develop content for the company level channels, as well as the individual channels of key executives

Monitor content performance metrics and audience feedback to refine strategy and improve impact

Qualification

Content developmentSocial media managementProject managementVideo editingCRM platforms (HubSpot)Analytics toolsLinkedIn audience buildingWriting skillsStrategic mindsetCollaborationDetail oriented

Required

5+ years of experience in content development, social media, or related roles — preferably in finance, investment management, or professional services

Proven project management track record managing multiple channels

Strong writing, video editing, and storytelling skills

Experience with CRM platforms (HubSpot), analytics tools and social media management

Expertise with LinkedIn audience building

Strategic mindset with a hands-on attitude — ready to ideate, execute, and optimize