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Parker & Sons · 17 hours ago

Vice President Marketing

Phoenix, AZ

Full-time

Onsite

Director/Executive

15+ years exp

Parker & Sons is a leading home service provider in Arizona, seeking a Senior Vice President of Marketing to develop and execute a comprehensive marketing strategy. The role involves overseeing all marketing efforts, enhancing brand equity, and driving customer engagement across multiple locations.

Real Estate

Hiring Manager

Julie Anderson

Responsibilities

Develop and execute the enterprise marketing strategy aligned to the company’s growth goals and market expansion plans

Lead all aspects of brand positioning, demand generation, customer acquisition, and retention across multiple geographies

Oversee a $10M+ annual marketing budget with discipline, rigor, and ROI accountability

Mentor and scale a high-performing, 6-member internal marketing organization

Serve as a strategic advisor to the President and executive team on market trends, competitive dynamics, and brand opportunities

Own full-funnel performance marketing strategies across paid search, paid social, SEO, display, CTV, email, and emerging channels

Ensure campaigns are optimized for efficiency, quality, and revenue impact across diverse business units

Leverage analytics platforms to enhance audience segmentation, attribution modeling, and channel performance management

Strengthen brand architecture and cohesion across all locations while enabling localized flexibility

Lead creative direction for integrated campaigns, advertising, content development, and customer experience initiatives

Ensure consistent brand standards across digital, print, in-store, and customer touchpoints

Build a culture of data-driven decision-making using consumer insights, research, and competitive analysis

Oversee marketing analytics, KPI dashboards, monthly business reviews, and forecasting models

Partner with Finance to align marketing spend with revenue projections and profitability goals

Collaborate closely with Operations and Sales to align marketing activities with business priorities, location performance, and customer needs

Partner with technology to enhance the customer journey

Work with HR and Communications on employer brand, recruiting marketing, and internal messaging

Qualification

Performance MarketingDigital MarketingCustomer Acquisition StrategyData-Driven Decision MakingBudget ManagementBrand StrategyLeadership SkillsAnalytical SkillsOperational ExcellenceCross-Functional CollaborationCommunication SkillsCreative Problem Solving

Required

15+ years of progressive marketing leadership experience, including executive-level oversight

Proven success leading marketing for a multi-location or multi-brand business, ideally in B2C service, franchise, or consumer-focused industries

Deep expertise in performance marketing, digital channels, customer acquisition strategy, and full-funnel optimization

Experience managing budgets of $10M+ with a clear track record of ROI improvement

Strong analytical mindset; comfortable leading teams in attribution modeling, forecasting, and data-driven experimentation

Exceptional leadership, influencing, and communication skills; proven ability to build and scale high-performing teams with a willingness to roll up your sleeves when needed

Demonstrated success driving transformation, modernizing marketing capabilities, and implementing scalable processes and systems

Bachelor's degree in Marketing, Business, or related field required