Irwin · 17 hours ago
Regional Sales Manager
Cincinnati Metro
Full-time
Onsite
Senior Level
5+ years expIrwin is a company focused on driving sales performance within its core markets. The Regional Sales Manager is responsible for overseeing direct and indirect sales channels, managing customer relationships, and leading sales efforts to grow Irwin’s market presence.
FurnitureManufacturingTheatreWholesale
Responsibilities
Oversee sales activities across both direct and indirect channels within the assigned region
Set territory strategy, balancing growth and relationship management for both direct projects and dealer partnerships
Manage a diverse portfolio of opportunities and ensure revenue targets are met or exceeded
Act as the sales contact for key strategic opportunities, ensuring alignment with Irwin’s market objectives
Actively manage and track all opportunities through the company’s CRM system, maintaining visibility and accountability
Build and maintain strong, trust-based relationships with dealers, serving as their primary Irwin contact and strategic partner
Support dealers in identifying opportunities, positioning Irwin products, and driving sales performance
Provide training, coaching, and guidance to dealer partners, reinforcing product knowledge and sales effectiveness
Advocate for dealers internally, ensuring a smooth experience from opportunity through installation
Identify opportunities to expand dealer engagement and elevate market coverage
Lead early engagement with operators, architects, owner’s reps, and general contractors for direct opportunities
Understand and influence the goals of multiple stakeholders, leveraging Irwin solutions to create meaningful differentiation
Manage the presentation, sale, and follow-up for all Irwin products within assigned direct projects
Identify special product requirements early and collaborate with Engineering to define appropriate solutions
Maintain a deep understanding of Irwin’s product portfolio, configurations, and applications across market segments
Monitor market trends, competitive activity, and customer behaviors to inform sales strategies
Position Irwin products effectively by aligning technical solutions with market needs and project goals
Support specification efforts and technical discussions with design teams and contractors
Partner closely with Marketing, Engineering, Project Management, and Installation to ensure smooth execution for both direct and dealer-driven projects
Provide regional insights and voice-of-customer feedback to help shape product development and go-to-market strategy
Represent the sales function in internal initiatives, contributing to process improvements and sales effectiveness
Demonstrate leadership presence and professionalism in all interactions, modeling Irwin’s values and setting the standard for the sales team and dealer network
Exhibit strong prioritization, organization, and strategic thinking in managing complex and competing priorities
Influence cross-functional partners and external stakeholders through strong communication, trust-building, and solution orientation
Qualification
Required
Bachelor's degree in a relevant field or equivalent professional experience
5+ years of progressive sales experience, including direct and indirect (dealer) channel management
Demonstrated success managing territory sales within specialty furniture, architectural equipment, or related industries
Proven ability to collaborate with contractors, construction managers, architects, dealers, and external partners to achieve shared objectives
Strong leadership, relationship-building, and strategic communication skills
Advanced technical aptitude and product knowledge with the ability to communicate solutions to varied audiences
Experience managing a complex pipeline of both direct and dealer opportunities
Proficiency with CRM tools and Microsoft Office Suite
Company
Irwin
At Irwin, we don’t just make seating, we make experiences. As a leading manufacturer of fixed and telescopic seating products.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Ray VanderKooi
SVP Risk Management & Compliance, CFO
Recent News
Sports Business Journal
2025-10-24
Company data provided by crunchbase