Johnson & Johnson MedTech · 16 hours ago
Digital Marketing Manager, Global Strategic Marketing (GSM)
Irvine, CA
Full-time
Onsite
Senior Level
$102K/yr - $177K/yr
5+ years expJohnson & Johnson MedTech is focused on redefining possibilities in healthcare through innovative solutions. They are seeking a Digital Marketing Manager to drive global digital marketing initiatives, support sales enablement, and optimize engagement strategies for their B2B software platform.
Hospital & Health Care
Responsibilities
Manage digital platforms and channels, ensuring brand consistency and engagement
Support broader digital campaigns, content initiatives, and marketing automation efforts
Stay current on digital trends, B2B and B2C marketing innovations, and competitive activity
Develop, implement, and optimize multi-channel marketing strategies to drive awareness, adoption, and sales of our B2B software
Refine product positioning, messaging, and sales materials to clearly communicate the value proposition across customer segments
Collaborate with internal teams and external partners to deliver high-impact digital campaigns (paid, social, email, SEO, content, events)
Oversee campaign budgets, timelines, and performance to ensure efficient delivery and measurable ROI
Partner closely with sales representatives to nurture leads, support calls and face-to-face meetings, and close deals through compelling storytelling and tailored materials
Create sales enablement tools, presentations, and demos that empower the sales team and enhance customer understanding
Participate in strategic customer meetings, helping articulate software benefits and address technical or value-based inquiries
Track and analyze marketing and sales funnel metrics using analytics tools to inform campaign improvements and product engagement strategies
Build on existing reporting frameworks to better assess lead quality, conversion rates, and usage trends
Provide regular insights to leadership on campaign impact, sales enablement success, and recommendations for optimization
Support the rollout of the software and other digital/social campaigns in new markets by assisting with regulatory, compliance, and localization requirements
Collaborate with regional teams to adapt messaging and materials for local market needs
Drive global governance by developing close relationships with global marketers
Qualification
Required
A minimum of a bachelor's degree required; Advanced degree preferred
Minimum of 5 years relevant marketing experience required
Demonstrated success in both product development marketing and downstream marketing, technology product launch/implementation, brand management and customer facing roles
Outstanding interpersonal skills, both verbal and written, with a track record of communicating ideas clearly, persuasively and effectively to diverse audiences
Shown ability to lead, develop, and foster strong customer relationships, ensuring alignment with business objectives and encouraging long-term partnerships
Experience working efficiently with external agencies applying effective budget management
Demonstrated commercialization track record in launching new products across multiple global markets, developing and implementing effective launch strategies which drive product adoption and financial growth
Preferred
Surgical medical device marketing experience preferred
Aesthetic industry experience highly regarded
Benefits
Medical
Dental
Vision
Life insurance
Short- and long-term disability
Business accident insurance
Group legal insurance
The Company’s consolidated retirement plan (pension)
Savings plan (401(k))
The Company’s long-term incentive program
Vacation – up to 120 hours per calendar year
Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year
Holiday pay, including Floating Holidays – up to 13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Company
Johnson & Johnson MedTech
At Johnson & Johnson MedTech, we are working to solve the world’s most pressing healthcare challenges through innovations at the intersection of biology and technology.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Mike Walker
CFO & VP of Finance DePuy Synthes
Tino Schweighoefer, MBA
CFO Monarch Platform
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