National Journal · 18 hours ago
Associate Director, Growth Marketing & Operations
Washington, DC
Full-time
Hybrid
Lead/Staff, Director/Executive
$70K/yr - $90K/yr
4+ years expNational Journal is a premier research and insights company committed to helping organizations effectively navigate Washington. They are seeking an Associate Director, Growth Marketing & Operations to manage and execute high-impact marketing campaigns, optimize the marketing technology stack, and drive online conversions for National Journal Membership offerings.
News
Responsibilities
Driving online sales through targeted digital marketing campaigns and conversion-rate optimization
Managing full-funnel marketing execution for new product launches, including campaign planning, ideation/conception, asset development, execution, and engagement reporting
Develop and execute campaigns that drive high-impact lead generation through to bottom-of-the-funnel engagement and online conversion
Draft and finalize copy; upload, code, and program in Marketo (or alternative tool); Create graphics and optimize for web
Partner with the brand manager on social media
Build and deploy an internal communications plan
Partner with the Creative Lead and Brand Manager on collateral and sales enablement resources
Collaborate with stakeholders to identify market-resonant themes, new opportunities, and areas for growth
Build and manage distribution lists for targeted email campaigns to clients and prospects, taking into account subscription management preferences, segmentation, and trigger campaign management
Write and edit compelling copy for email and web promotions, as well as sales enablement collateral and tools
Employ email best practices for send times, subject lines, formatting, and deliverability
Own and manage our marketing automation systems (Marketo and HubSpot) and be familiar with our CRM (Salesforce) to manage execution, troubleshoot issues, and advise on opportunities available through the software
Optimize lead conversion paths (landing pages, forms)
Run A/B tests to improve KPIs, conversion rates, and velocity
Set up automation flows (nurtures, scoring, handoff) for new products
Create dashboards for campaign performance and attribution
Manage HubSpot (or Marketo) and integrations with CRM
Maintain contact database - deliverability, CAN SPAM, EAA, list hygiene, etc
Pinch hit operations for webinars, events, outbound air cover, etc
Own product delivery, including management and execution of recurring newsletters, template reconstruction, troubleshooting send issues, etc
Develop and maintain dashboards tracking key email metrics and web analytics
Generate weekly and monthly performance reports, highlighting trends, anomalies, and actionable insights for both email campaigns and site traffic
Audit and troubleshoot data integrity issues in email and web analytics platforms
Facilitate new product development go-to-market conversations, including campaign ideation, conception, execution, and engagement reporting, to cover quarterly themes and ad hoc, quick-turn campaigns
Create and manage internal processes and timelines
Partner with sales on campaign timing, lead handoff, and feedback loops aimed at accelerating deal velocity
Qualification
Required
Bachelor's degree
4-7 years of experience in full funnel marketing, lead generation, e-commerce, and growth strategy, preferably in a B2B environment
Entrepreneurial spirit; Track record of building new initiatives from conception to execution
Deep understanding of full-funnel marketing and proven ability to create and execute strategies that both build brand awareness and generate demand (top of funnel) and drive conversion (bottom of funnel) using data-driven tactics
Experience working in marketing automation software, Marketo and Hubspot preferred, and with CRMs, such as Salesforce
Knowledge of best practices for reaching audiences through digital media channels (e.g. how to improve deliverability, how to best personalize email content, email template design, creating strong calls-to-action, writing compelling subject lines, etc.)
Demonstrates basic proficiency with Generative AI tools (e.g. ChatGPT, Copilot, Gemini). Candidates should be prepared to discuss how they have used these tools
Propensity for velocity and sense of urgency - you must enjoy working quickly
Strong organizational and project management skills. Attention to detail and ability to meet deadlines
An analytical, data-driven mindset, with the ability to derive actionable insights from data (A/B testing, analyzing email deliverability/open/click metrics, using Google Analytics)
Ability to troubleshoot workflows, attribution logic, and reporting needs
Natural bent toward creative thinking and resourcefulness in problem-solving
Prodigious work ethic and spirit of generosity
Interest in policy and politics is a plus
Company
National Journal
We deliver insightful journalism, produce custom content and editable slides, and advise organizations on their advocacy and PAC engagement strategies.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Afzal Bari
CFO and Head of Strategy
A
Anthony Stout
Founder
Company data provided by crunchbase