Apply on Employer Site

Trilyon, Inc. · 1 day ago

Customer Insights Analyst

Walnut Creek, CA

Full-time

Onsite

Senior Level

5+ years exp

Trilyon, Inc. is currently seeking a Senior Consumer Insights Analyst for their client. The role involves generating insights for product/service ideation and enhancing market penetration through effective targeting and creative campaign testing.

AdvertisingContent CreatorsDigital MarketingDocument Preparation

Hiring Manager

Senthil Kumaran

Responsibilities

Has strong expertise in qualitative and quantitative techniques and the ability to apply tools appropriately based on business needs and resources

Lead vendor and agency partner research projects to select the best methodology and tools to maximize learning and gain value from projects

Manage brand equity tracking, positioning, communication and advertising testing, new product concept and product testing, and larger strategic projects

Incorporate macro trends into everyday activities and articulate how these trends influence our Members mindset and purchase behaviors

Have the ability to convert complex data and findings into understandable tables, graphs, and written reports

Be a strategic thought leader and collaborate with cross-functional partners such as product, digital, sales, analytics, etc

Have the ability to pull disparate pieces of data together, analyze data, uncover insights and then create concise and compelling stories to bring those insights to life

Qualification

Qualitative techniquesQuantitative techniquesQualtricsAnalytical skillsMarket researchCommunication skillsPresentation skillsOrganizational skills

Required

Has strong expertise in qualitative and quantitative techniques and the ability to apply tools appropriately based on business needs and resources

Lead vendor and agency partner research projects to select the best methodology and tools to maximize learning and gain value from projects

Manage brand equity tracking, positioning, communication and advertising testing, new product concept and product testing, and larger strategic projects

Incorporate macro trends into everyday activities and articulate how these trends influence our Members mindset and purchase behaviors

Have the ability to convert complex data and findings into understandable tables, graphs, and written reports

Be a strategic thought leader and collaborate with cross-functional partners such as product, digital, sales, analytics, etc

Have the ability to pull disparate pieces of data together, analyze data, uncover insights and then create concise and compelling stories to bring those insights to life

Evidence of strong analytical skills; ability to use research as a tool in decision making

Must have experience with Qualtrics

Ability to self-prioritize and deliver against competing concurrent projects. Ability to deliver on tight timelines and move quickly with cross-functional teams to execute on decisions while maintaining attention to detail

Excellent communication, presentation and organization skills

Bachelor's degree in related area (BA/BS degree in business, statistics, marketing, psychology, consumer behavior or related discipline) or an equivalent combination of education and experience

At least 5 -7 years of experience in voice of customer, market research, marketing, quantitative analysis, and/or business analysis blending a mix of qualitative and quantitative research experience in a business to consumer environment

Experience in consumer research including custom and syndicated