Petlibro · 1 week ago
Performance Marketing Writer (Contract | Remote – PST)
Petlibro is seeking a Performance Marketing Writer to create and optimize marketing copy across key growth channels, primarily focusing on email marketing. The role involves writing, editing, and optimizing copy for various platforms to support acquisition and conversion goals in a performance-driven environment.
Consumer GoodsInformation TechnologyPaaSPet
Responsibilities
Write, edit, and optimize copy for:
Email marketing campaigns (primary focus)
Google Ads and other paid media formats
Blog content supporting acquisition and conversion objectives
Ensure copy aligns with brand guidelines and performance goals
Apply platform-specific requirements, including character limits, formatting, and keyword usage
Develop drafts from concise or evolving briefs and manage revisions based on feedback
Proofread and quality-check all deliverables prior to final submission
Collaborate with cross-functional teams across time zones
Use AI tools responsibly to support drafting and editing while maintaining original authorship
Qualification
Required
Demonstrated experience writing email marketing copy
Strong writing, editing, and proofreading skills
Experience producing conversion-focused or performance-oriented content
High attention to detail and ability to manage multiple deliverables independently
Comfortable working with limited direction and evolving requirements
Preferred
4–6 years of professional writing experience
Experience in B2C, retail, or consumer-facing industries
Familiarity with paid search platforms such as Google Ads
Experience working remotely and collaborating across time zones
Company
Petlibro
Innovative Pet Products & Services
Funding
Current Stage
Growth StageTotal Funding
$24MKey Investors
Shenzhen Capital GroupHSG
2023-12-19Series B· $14M
2021-01-01Series A· $10M
Recent News
2025-12-19
2025-12-02
2025-11-14
Company data provided by crunchbase