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Aesthetic Partners · 1 month ago

Senior Director, Digital

United States

Full-time

Hybrid

Director/Executive

10+ years exp

Aesthetic Partners is an elite network of medical aesthetics and plastic surgery companies. They are seeking a Senior Director of Digital to architect and oversee digital platforms and initiatives, ensuring world-class execution in various digital marketing strategies and technologies to drive growth and enhance patient engagement.

Personal Care and HygienePersonal HealthWellness

Responsibilities

Develop and execute the enterprise-wide digital roadmap, ensuring alignment with AP’s Mission, Vision, and Values

Build a scalable, best-in-class digital marketing function that can adapt to both local brand identities and network-wide growth objectives

Oversee the design, optimization, and performance of all AP and partner practice websites, ensuring seamless UX, modern design, and high conversion rates

Lead e-commerce strategy including online retail, memberships, and digital service offerings

Own all digital marketing spend across paid search, paid social, display, and programmatic

Optimize ROI through data-driven performance marketing strategies that balance acquisition and retention

Partner with practices to deploy hyperlocal campaigns that reflect their unique brand DNA

Advance online booking platforms, marketing automation, CRM, and digital loyalty solutions

Partner with technology vendors to continuously improve digital infrastructure and patient-facing tools

Establish clear KPIs, dashboards, and reporting to track performance across the digital ecosystem

Drive a culture of test-and-learn to continuously refine campaigns, creative, and customer journeys

Recruit, mentor, and lead a high-performing digital marketing team

Manage key agency and vendor relationships, ensuring accountability and excellence

Qualification

Digital marketing strategyE-commerce expertiseSEO/SEMMarketing automation/CRMPerformance marketingWebsite developmentPatient acquisition strategiesAnalytical skillsLeadership skillsCommunication skills

Required

10+ years of progressive digital marketing experience, ideally in consumer health, luxury, aesthetics, multi-location fitness, or multi-location retail

Proven success overseeing significant digital marketing budgets and driving measurable ROI

Expertise in e-commerce, performance marketing, SEO/SEM, social media, website development, and marketing automation/CRM platforms

Strong understanding of digital patient acquisition and retention strategies

Experience leading cross-functional teams and managing external agencies/vendors

Visionary thinker with a hands-on mindset, equally comfortable with strategy and execution

Exceptional leadership, communication, and analytical skills