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Backroads · 1 day ago

Web Content & AI Search Optimization Intern

Berkeley, California

Internship

Hybrid

Intern

Backroads is a travel company that focuses on providing active travel experiences. They are seeking a Web Content & AI Search Optimization Intern to support their Web & Content teams by advancing SEO and AEO strategies, ensuring that Backroads content is optimized and discoverable across various platforms.

LeisureTourismTravel

Responsibilities

Support execution of Backroads’ SEO and AI Engine Optimization (AEO) strategy across the website

Assist with identifying and implementing AEO tactics, such as:

Adding and optimizing destination/trip-specific FAQs on Trip Pages

Ensuring Trip Pages are well-structured around priority topics

Helping assess content gaps and opportunities to strengthen topical authority

Help publish and update blog content in the CMS, ensuring posts are optimized for SEO and AEO best practices

Conduct on-page SEO optimizations, including metadata, headings, internal linking and content formatting

Collaborate with the Web team to QA live pages and ensure content accuracy and consistency

Support image optimization workflows by:

Uploading and organizing images in the Digital Asset Management (DAM) system

Ensuring images meet naming, sizing and metadata standards

Helping maintain image quality, organization and accessibility

Assist with documentation and tracking of optimization tasks and progress using spreadsheets or project tools

Learn and apply SEO/AEO best practices in a real-world, high-impact environment

Qualification

SEOAI Engine OptimizationContent OptimizationDigital Asset ManagementProactive mindsetSpreadsheetsClear written communicationAttention to detailOrganizational skillsTeam collaboration