bet365 · 3 weeks ago
CRM Analyst, Promotions
Denver, CO
Full-time
Onsite
Mid Level
$75K/yr - $95K/yrbet365 is one of the world's leading online gambling companies, revolutionising the industry since 2000. As a CRM Promotions Analyst, you will be responsible for reporting on CRM promotional performance, forecasting and budgeting, and analyzing promotional offers against KPIs to inform strategy and storytelling for the broader business.
GamblingLeisure
Responsibilities
Reporting on CRM promotional performance along with forecasting and budgeting CRM generosity and finding efficiencies for the business
Focus on promotional performance and analyzing each offer to determine performance against KPIs
Report on bonus spend versus budget and forecasting future bonus spend to ensure budget is met
Storytell to the broader business on the performance of offers including ROI and KPIs
Managing and reporting on promotional spend vs budgets
Developing forecasts that accurately predict spend of promotional campaigns to ensure budgets are met
Partnering in the creation of promotional campaigns for USA and Canada sportsbook
Analyzing business performance at a player engagement level as well as state and product level to find areas for improvement and opportunities to drive efficiency
Understanding customer behaviors to help create campaigns that tie back to and help achieve business targets
Collaborating with trading analytics and data science on the development of machine learning models
Work with finance, commercial, trading and VIP to deliver insights on performance
Qualification
Required
Bachelor's degree in economincs, business administration, analytics or a related field
Proven experience in loyalty program management, commercial strategy, customer retention, preferably in the sports betting or technology industry
Strong analytical skills with experience in tools like SQL, Excel, Power BI or similar platforms for data analysis
The ability to translate complex data sets into actionable insights through strong communication and presentation skills for CRM leadership
Results driven with the desire to test, re-evaluate, optimise, and test again
Ability to work under pressure, use own initiative and deliver results to meet the needs of stakeholders
Strong understanding of the online sports betting industry including revenue and generosity schemes for an online sportsbook
Experience collaborating across departments and building relationships
Ability to prioritize multiple deadlines and projects
Company
bet365
Bet365 is an online gambling company that offers comprehensive in-play services for its clients.
Founded in 2001
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Stefano Nova
Chief Executive Officer - Marketing Malta
Recent News
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