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SeneGence International · 2 weeks ago

Social Media & Public Relations Coordinator

Sapulpa, OK

Full-time

Onsite

New Grad, Entry Level

SeneGence International is a company known for its innovative beauty products, including the original long-lasting liquid lip color. The Social Media and PR Coordinator will support the company's social media and public relations efforts to enhance brand recognition and engagement across various platforms.

CosmeticsDirect Sales

Responsibilities

Daily engagement on all social platforms including answering direct messages or questions on posts

Assist in scheduling posts, writing post copy, manual postings, sharing user-generated content on stories, and creation of story content

Manage Pinterest account by posting product knowledge-focused graphics/videos and tutorials. Ensure searchability and entice click-throughs to website

Manage YouTube Shorts and work with Brand Director and Training Director on tutorial focused content. Ensure searchability and entice click-throughs to website

Social research for upcoming launches, promotions, and trends. Save and share findings with team

Develop a social plan for all holidays, including development of content, copy, Distributor outreach (if applicable), and posting plan

Maintain branding and presence by ensuring hashtag usage is accurate and optimized

Review user-generated tags/mentions on all social media sites in a timely manner, responding to content in order to foster a positive community, and add value to the user's experience

Monitor, moderate, and oversee Distributor Facebook Groups

Create, manage, maintain, and help troubleshoot Facebook profiles for Corporate Executives. Updating master password log with credentials

Assist with company Facebook Lives

Escalate negative commentary or issues to the appropriate internal team members

Reach out to Distributors for user-generated content for use in future marketing campaigns or promotions

Assist in creating trending original social videos (Reels & TikTok’s) focused on products or promotions

Conceptualize contests and/or campaigns to increase social media engagement and following

Research beauty and health trends, as well as emerging web technologies and social media updates, to create content that is applicable to and reflective of current trends and news

Provide support, including on-site, at all company training events

Create press hit graphics and post to all applicable social channels. Post announcement in the Distributor Global Group with suggested copy to help Distributors on how to use these press hits

Build PR product packages for editors/influencers and mail packages

Develop press pitches for upcoming launches and assist with our PR efforts in Canada, Australia, and New Zealand

Develop press release for Founder or Company-focused news and pitch to industry contacts directly

Provide the outside PR agency with all necessary product launch assets and details for all upcoming launches

Assist with sponsorships and product gifting along with the creation of product postcards personalized for each opportunity

Create product requests and orders

PR related research such as, competitor analysis and editor contact discovery

Assist in Editor Affiliate links

Assist in PR and brand activation, event logistics and support

Update job knowledge by participating in educational opportunities, reading professional publications, and maintaining personal networks

Qualification

Social media managementCopywritingVideo content creationPublic relationsData analysisInterpersonal skillsCreativityAttention to detailTeamwork

Required

A solid understanding of social media is required. Strong logical and analytical skills are needed to understand the process governing the organization of editorial and visual assets

Proficient with basic office suite software (Word, Excel, PowerPoint, etc.)

Must be able to stand and/or sit for extended periods of time

Must be able to lift to 25 pounds

Preferred

Bachelor's degree preferred; English, Creative Writing, Marketing, Communications or related field preferred. Education/experience equivalent considered

Copy writing skills preferred

Experience with social video and Reel creation is preferred

Experience in or enthusiasm for the beauty industry is a huge plus

Excellent written, verbal, and interpersonal skills

Ability to take feedback and constructive criticism

Strong sense of creativity

Strong attention to detail and ability to meet deadlines. Organized and accountable for responsibilities and projects

Passion for the brand and beauty industry. Experience in Direct Sales and/or skincare and cosmetics industry a plus

Data & statistical analysis skills

Passion for media, technology, and popular culture, with an understanding of existing and emerging social networks. Actively participates in a wide variety of social media activities such as posting, content, etc

Must work well individually and in a team environment