Marketing Operations Specialist, Consultant - Email Development jobs in United States
cer-icon
Apply on Employer Site
company-logo

Blue Shield of California · 2 weeks ago

Marketing Operations Specialist, Consultant - Email Development

positionOakland, CA, United States
timeFull-time
remoteOnsite
seniorityMid Level
money$123K/yr - $185K/yr

Blue Shield of California is focused on elevating marketing strategies into omnichannel solutions that deliver measurable business outcomes. The Email Development Specialist, Consultant will implement marketing email journeys and influence operations for email campaigns to enhance member experiences and achieve business goals.

Financial ServicesHealth InsuranceNon Profit
badNo H1Bnote

Responsibilities

Implementing marketing email journeys covering a wide range of marketing programs
Influence the end-to-end operations of building and activating email campaigns for an optimal member and prospect experience
Achieving call-center, digital self-service, and digital adoption goals
Develop the tools, processes, and frameworks to further advance best practices and deliver successful email marketing programs

Qualification

Email MarketingMarketing AutomationData AnalysisCampaign ManagementProject Management

Required

Experience in email marketing and campaign management
Strong understanding of marketing automation tools and platforms
Ability to analyze data and derive insights to improve campaign performance
Excellent written and verbal communication skills
Proficiency in HTML/CSS for email development
Experience with A/B testing and optimization strategies
Strong project management skills and ability to manage multiple projects simultaneously

Preferred

Experience in the healthcare or insurance industry
Familiarity with CRM systems and customer segmentation
Knowledge of digital marketing trends and best practices
Experience with analytics tools such as Google Analytics or Adobe Analytics

Company

Blue Shield of California

twittertwittertwitter
Glassdoor3.8
company-logo
Blue Shield of California is a health insurance service provider.
dateFounded in 1939
location
San Francisco, California, USA
people-size5001-10000 employees
web-link
https://www.blueshieldca.com

Funding

Current Stage
Late Stage

Leadership Team

leader-logo
Gary Culp
Senior Vice President, Government Markets
linkedin
leader-logo
Gregory Siebert
Senior Vice President Provider Partnerships & Network Management
linkedin

Recent News

PR Newswire
Sierra and Stellarus to Accelerate AI-Driven Transformation for Health Plans
2026-01-13
Fierce Healthcare
Op-ed: Pharmacy access is shrinking. Here are 3 ways to restore it
2025-12-15
WebProNews
The Arbitrage Unwind: Mark Cuban’s Assault on PBMs Exposes the Structural Inefficiencies Costing Corporate America Billions
2025-11-30
Company data provided by crunchbase