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Capstone · 2 weeks ago

Senior Director of New Product Innovation and Growth

Minneapolis, MN

Full-time

Hybrid

Senior Level, Lead/Staff

$148K/yr - $223K/yr

10+ years exp

Capstone is a mission-driven company focused on enhancing literacy through innovative digital products. They are seeking a Senior Director of New Product Innovation and Growth to lead the development, launch, and scaling of new content-driven products aimed at improving children's literacy skills while generating significant revenue. This role involves hands-on product development, market analysis, and cross-functional collaboration to ensure successful market adoption and profitability.

AdviceProfessional Services

Work & Life Balance

No H1B

Responsibilities

Drive the development, launch, and go-to-market activities for new products. Including the initial innovation and design cycles through product development, launch, and successful market adoption. Key activities include:

Implementing and owning responsibility for a structured product innovation process, with rapid iterative product prototyping, feedback, and market analysis cycles

Hands-on product development work and user and market research – with a mix of independent work and cross-functional collaboration with design, engineering, content, finance, and sales team members

Assessing partnership and “build vs. buy” opportunities

Creating a business case for a product and market target that will generate $5M in new revenue for Capstone in 3 years

Defining success metrics during the innovation process and post-launch phases, including product impact/outcomes, user engagement, market adoption, and revenue goals

Defining, hiring, and managing the development and go-to-market teams required for different phases of the product and go-to-market build out

P&L accountability for the new product post-launch

Qualification

Product innovationProduct managementBusiness developmentContent strategyAnalytical skillsStrategic thinkingCommunication skillsLeadershipCollaborationAdaptability

Required

Bachelor's degree in Business, Marketing, Education, Media, or a related field; MBA or advanced degree preferred

10+ years of experience in product innovation and management, business development, or content strategy

5+ years of experience successfully building and scaling new products, ventures, or businesses with direct ownership of outcomes

Demonstrated experience in identifying growth opportunities and launching product from concept to commercialization, with at least one example of a product generating $3+ in revenue

Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights

Hands-on product development/management experience. Content development experience a plus

Comfortable operating in a fast-paced, ambiguous, high-pressure environment with significant executive visibility

A collaborative, energetic, and dynamic leader who is comfortable working both independently and in teams; navigating ambiguous situations; and supporting change initiatives

Excellent communication and presentation skills, with experience working with executive leadership

Demonstrated ability to take calculated risks, fail fast, learn, and pivot quickly