Tootsies · 1 day ago
Content and Design Coordinator
Houston, TX
Full-time
Onsite
Entry, Mid Level
2+ years expTootsies is a company focused on creative content and graphic design, and they are seeking a Content and Design Coordinator. This role is responsible for creating and managing digital and print content, supporting social media initiatives, and ensuring brand consistency across various marketing channels.
FashionLifestyleRetailWeb Design
Hiring Manager
Marica Fotinos
Responsibilities
Design and produce high-quality digital and print creative assets, including email layouts, in-store signage, website banners, social media graphics, event collateral, and promotional materials
Plan, create, and execute digital and print campaigns that align with Tootsies overall brand direction
Manage and support social media channels, including Instagram, Facebook, and new platforms as they arise
Design and create corporate email campaigns to reflect seasonal direction, events, trends, and department/store strategies
Engage with customers across digital channels to build community and drive engagement
Maximize revenue-generating streams, ensuring brands and products are available and reflect the Tootsies aesthetic across all platforms (excluding Tootsies.com)
Leverage expertise to train and assist stylists with graphic design and social media practices as needed
Create engaging text, images, and video content across platforms
Provide clear, compelling copywriting across platforms, including e-commerce content that supports conversion and SEO
Define social media KPI’s, analyze performance, and deliver monthly reporting to the manager
Establish strategies to increase relevant followers and build a loyal following by interacting with audiences on all social media platforms
Build and maintain relationships with influencers and bloggers for collaborations; work to secure free press mentions
Partner cross-functionally with teams to identify priority categories, brands, and products for digital and print campaigns
Collaborate with Buying and Marketing teams to support seasonal strategies and ensure consistent execution across channels
Monitor competitor and industry activity to identify design, content, and platform trends
Stay current on graphic design trends, tools, and technologies
Participate in event coverage to create content and ensure an exceptional customer experience
Additional responsibilities may be added as the needs of the business evolve
Ability to work and attend events with a flexible schedule, including varied hours, evening events, and weekends as needed
Qualification
Required
Proficiency in industry-standard design tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) is required
2+ years of experience in graphic design and digital and print content creation
2+ years of experience in marketing, public relations, advertising, or a related field
Working knowledge of social media platforms, particularly Instagram and Facebook, from a brand or business perspective
Basic understanding of influencer marketing and content partnerships
Demonstrated ability to write professionally for varied audiences and consistently meet tight deadlines
Strong visual eye with attention to detail, layout, typography, and brand consistency
Strong organizational skills
Excellent interpersonal and communication skills
Candidate must exhibit a strong sense of professionalism, courtesy, and a friendly demeanor
High School education or equivalent
Preferred
Familiarity with basic video or motion tools
Fashion or luxury retail experience strongly preferred
Company
Tootsies
Tootsies is a retail company that offers handbags, jewelry, and accessories.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase