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Pfizer · 1 day ago

Sr. Manager, SEO and AI Discoverability

New York, NY

Full-time

Hybrid

Senior Level

$121K/yr - $201K/yr

6+ years exp

Pfizer is a leading healthcare company, and they are seeking a Senior Manager for SEO and AI Discoverability to enhance their brands' visibility in organic and generative search. This role involves developing and executing SEO and GEO strategies, collaborating with cross-functional teams, and driving innovation in search optimization.

BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine

No H1B

Responsibilities

Support the development and execution of SEO and GEO strategies across multiple websites within the Pfizer portfolio, ensuring visibility in both traditional search engines and emerging AI-powered search experiences

Use data to identify optimization opportunities and translate data into actionable insights that inform content and technical strategy

Collaborate with cross-functional partners including brand marketers, analytics, content, and paid media to implement GEO and SEO tactics aligned with business and marketing objectives

Track and report on SEO performance and AI Visibility performance, including presence in AI summaries. Establish performance benchmarks and reporting frameworks to measure the impact of SEO/GEO initiatives, communicating results and opportunities to senior leadership

Monitor and evaluate AI search trends, evolving SERP formats, and algorithm changes, proactively adjusting strategies to maintain competitive advantage in evolving search environments

Drive innovation through partnership with platform vendors, ensuring tools and technologies support advanced GEO capabilities, reporting automation, and integration with analytics systems

Serve as a subject matter expert and internal advocate for SEO and GEO best practices, educating stakeholders and influencing decision-making at both strategic and tactical levels

Qualification

SEO ExpertiseGEO ExperienceAnalytical SkillsSEOAnalytics ToolsLeadershipCross-functional CollaborationOrganization & Project ManagementCuriosityCommunication Skills

Required

BA/BS required

6+ years of agency or client-side SEO experience (Healthcare expertise preferred but not required)

SEO Expertise: Deep expertise in SEO content and technical best practices, strategy, and implementation, including Crawlability/Accessibility, Schema Markup, Page Speed, Site Migration, Keyword Research, and Content Ideation and Optimization

GEO Experience: Experience optimizing for AI-driven search experiences and generative search platforms

Leadership: Ability to lead and mentor junior team members, fostering growth and autonomy

Proven Track Record: Strong track record of adapting to algorithm shifts, SERP landscape updates, and leading data-driven SEO campaigns that resulted in growth

Strong analytical skills: The ability to collect, analyze, and tie data to actionable next steps that will drive performance and growth

Cross-functional collaboration skills: Experience working closely with content teams, analytics teams, and paid search teams

Expertise or familiarity with SEO and Analytics Tools: BrightEdge, Conductor, Google Search Console, SEMRush, Screaming Frog, Adobe Analytics, Google Trends, and the ability to learn new tools quickly. Experience with emerging AI visibility tracking tools and willingness to experiment with new technologies

Excellent Communication Skills: Ability to present complex topics to senior leaders and get buy-in from key stakeholders

Organization & Project Management: Ability to manage projects across multiple brands without sacrificing quality

Curiosity: Demonstrate an eagerness to learn and stay up to date on the latest trends and changes in the SEO/GEO AI visibility landscape

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact