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The Hired Guns · 2 weeks ago

Senior Director of Marketing Analytics

United States

Full-time

Remote

Director/Executive

$180K/yr - $250K/yr

The Hired Guns is representing a top home services organization seeking a Senior Director of Marketing Analytics. This role requires an analytics leader who will own customer acquisition analytics end-to-end and drive decisions across marketing, finance, operations, and technology, with a focus on performance marketing and predictive analytics.

Human ResourcesRecruitingStaffing Agency

Responsibilities

You’ve owned customer acquisition analytics end-to-end — setting targets, choosing channels, measuring performance, and optimizing results

You’ve worked in a call-center-driven, B2C environment where leads turn into conversations, bookings, closes, and real unit economics

You know your way around CAC, LTV, payback, conversion rates, CPD, MCR, forecasting, and attribution — and can explain the “so what” to a CFO or CEO

You’ve partnered closely with Finance, Ops, BI, and Technology to drive decisions, not dashboards

You’re comfortable being both strategic and hands-on — guiding the vision while staying close to the numbers

Bonus points if your background includes home services, consumer services, PE-backed multi-location brands, or subscription-style B2C

Qualification

Customer acquisition analyticsPerformance marketingPredictive analyticsB2C environment experienceCollaboration with FinanceData storytellingHome services experienceStrategic thinkingHands-on approachTeam leadership

Required

You've owned customer acquisition analytics end-to-end — setting targets, choosing channels, measuring performance, and optimizing results

You've worked in a call-center-driven, B2C environment where leads turn into conversations, bookings, closes, and real unit economics

You know your way around CAC, LTV, payback, conversion rates, CPD, MCR, forecasting, and attribution — and can explain the 'so what' to a CFO or CEO

You've partnered closely with Finance, Ops, BI, and Technology to drive decisions, not dashboards

You're comfortable being both strategic and hands-on — guiding the vision while staying close to the numbers

Preferred

Bonus points if your background includes home services, consumer services, PE-backed multi-location brands, or subscription-style B2C

Company

The Hired Guns

The Hired Guns is a talent agency that represents digital creative class, managing their careers and connecting them with opportunities.

Founded in 2000

New York, New York, USA

11-50 employees

https://thehiredguns.com/

Funding

Current Stage

Early Stage

Leadership Team

Allison Hemming

CEO

Bart Codd

Chief Operating Officer, Finance and Operations Director

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