Shepherd Insurance · 10 hours ago
Public Relations Specialist
Louisville, KY
Full-time
Onsite
Entry, Mid Level
2+ years expShepherd Insurance is a privately-owned insurance agency that has been delivering risk management solutions since 1977. The Public Relations Specialist will develop and implement persuasive copy for various communications and play a vital role in organizational messaging and event communications.
Financial ServicesInsurance
Hiring Manager
Maggie Watkins
Responsibilities
Write and edit clear, persuasive copy for press releases, internal updates, newsletters, and client materials
Assist with copywriting digital content for web, social media, and blogs to support branding positioning
Develop messaging for business proposals and client acquisition
Build and maintain media and stakeholder relationships
Assist with award applications and promotions
Plan, write and execute email campaigns for internal and external audiences
Support internal communications and ensure consistency in messaging
Assist with event communications, production and promotion
Track and analyze communication campaign metrics
Collaborate with cross-functional teams and external partners
Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
Conduct market research to better understand customer needs, preferences, and behaviors
Monitor industry trends to incorporate into overall marketing strategies through team collaboration
Perform other related duties as assigned
Qualification
Required
High school diploma or equivalent (GED) is required
At least two (2) to three (3) years' experience in a similar position is desirable
Familiar with a variety of computer software applications including Microsoft Office products (Word, Excel, Outlook, PowerPoint) and marketing software
Ability to create and build relationships with team members
Strong copywriting and editing skills for internal and external communications
Experience with media relations and digital content creation
Proficient in current marketing trends, best practices and ability to stay ahead of them
Detail-oriented, collaborative, and customer-focused
Preferred
College degree preferred in Public Relations, Marketing, Communications or relevant field
Company
Shepherd Insurance
A privately-owned independent insurance agency.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Kweder
President
Company data provided by crunchbase