ClinicMind · 3 weeks ago
Marketing Director – Healthcare EHR & RCM | Work From Home
United States
Full-time
Remote
Director/Executive
7+ years expClinicMind is a healthcare technology and services platform delivering integrated Electronic Health Records (EHR), Revenue Cycle Management (RCM), and patient engagement solutions to independent healthcare practices. They are seeking a founding Marketing Director to build and run a predictable lead engine, focusing on demand generation and brand leadership while collaborating closely with Sales leadership.
BillingHealth CareMental HealthSoftware
Responsibilities
Build and operate the lead engine
Own the end-to-end marketing system that delivers new logo SQLs aligned to Sales goals
Define and manage distinct lead pools (new logo vs existing customers; paid vs organic vs events vs lifecycle), with clear attribution and conversion reporting by pool
Translate Growth Strategy into a clear quarterly plan and a weekly execution cadence (launches, experiments, optimizations)
Maintain a performance portfolio across channels and reallocate budget based on cost/SQL, SQL → Opportunity, and win-rate signals
Own CRM hygiene for marketing-owned stages (definitions, routing rules, dedupe, SLA reporting) in PatientHub
Run multi-channel demand gen with speed and discipline
Plan and launch campaigns across paid, content/SEO, email/lifecycle, webinars, and events—focused on qualified demand, not vanity metrics
Build and optimize landing pages, offers, nurture sequences, and conversion paths (with internal and agency support)
Create a repeatable “campaign factory” process: brief → build → QA → launch → measure → iterate
Manage agencies and contractors like an internal team
Lead agencies/contractors across paid media, creative, SEO, web, and content with clear briefs, KPIs, timelines, and performance reviews
Ensure vendor output ties directly to pipeline outcomes; cut or correct underperformance fast
Establish standards for messaging consistency, design quality, and delivery quality across all vendor work
Improve lead quality and sales conversion with tight handoffs
Partner with Sales/SDRs to define and refine lead definitions, scoring, routing, and SLAs
Improve conversion at each stage: MQL → SQL, SQL → Opportunity, show/hold rates, and downstream pipeline contribution
Build enablement assets (talk tracks, one-pagers, case studies, sequences) that increase conversion and shorten sales cycles
Own ClinicMind’s review and reputation engine: customer advocacy motions, review generation campaigns, response governance, and proof rollups
Turn customer outcomes into trust assets that drive conversion (reviews, case studies, before/after workflows), aligned to vertical campaigns
Ensure third-party proof, such as G2, is consistently developed and used across campaigns, landing pages, and sales enablement
Partner with Customer Success to run customer advocacy + referral motions and support expansion campaigns (reviews, case studies, referral asks, upgrade nudges)
Operate marketing workflows using PatientHub as the default system (campaign execution, follow-up workflows, reporting visibility)
Reduce reliance on disconnected tool sprawl and ensure internal usage becomes external proof (“we run our business on it”)
Build “how we use PatientHub” materials (SOPs, screenshots, short videos, templates) that Sales and Customer teams can use with prospects/clients
Lead cross-functional execution across Growth/Marketing, Agency, Events, Affiliates, and Sales enablement
Translate frontline sales feedback into improved targeting, messaging, and materials
Set standards for campaign briefs, launch QA, and performance reviews
Hold vendors and internal contributors accountable to KPIs (delivery + outcomes)
Create clarity on “who owns what” across motions (paid, events, organic, lifecycle) and prevent lead leakage through consistent follow-up and SLA adherence
Run a weekly WBR (weekly business review) with Sales/SDRs: SQL quality, SLA compliance, leakage reasons, and next actions
Qualification
Required
7–12+ years in B2B marketing with significant time in demand generation / growth marketing roles
Proven track record of delivering qualified pipeline / SQL outcomes (not just leads), including measurable improvements in conversion rates (MQL → SQL, SQL → Opportunity)
Experience owning and optimizing multi-channel programs (paid, landing pages/CRO, lifecycle/email, content/SEO, webinars/events)
Demonstrated ability to manage agencies/contractors with clear briefs, KPIs, weekly performance reviews, and fast iteration cycles
Strong analytical discipline: comfortable with dashboards, attribution, funnel reporting, and budgeting tied to revenue outcomes
Able to operate as a player-coach in a founding environment—hands-on early, building process, and leverage through vendors before scaling headcount
Excellent cross-functional communicator with experience partnering closely with Sales/SDRs on lead definitions, routing/scoring, SLAs, and feedback loops
Able to quickly master and communicate ClinicMind's value proposition (EHR + RCM + patient engagement, and the ‘compounding' operating model) in a way that converts
Experience building and maintaining third-party trust signals and customer advocacy (e.g., G2), turning proof into conversion
Comfortable dogfooding PatientHub: running marketing ops inside PatientHub and translating internal usage into customer-facing proof
Demonstrated, hands-on use of AI to accelerate research, campaign development, creative iteration, and performance analysis (with strong judgment and QA)
Must have stable internet connection minimum of 25 MBPS
Must have a mobile data plan as a backup
Must be comfortable working the US business hours (EST)
Must own a PC or laptop with at least 16 GB of memory
Preferred
Experience in marketing to SMB healthcare providers or practice leadership
Experience supporting multi-product or services-enabled SaaS platforms
Familiarity with demand generation, lifecycle marketing, and sales enablement
Experience working closely with Sales in a pipeline-driven organization
Comfort operating in fast-growing, execution-focused environments
Company
ClinicMind
ClinicMind is a Mental Health Billing Software with built-in Practice Management automation tools.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Reuven Lirov
Chief Operating Officer
Gregg Friedman
Chief Chiropractic Officer
Recent News
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