Elida Beauty · 3 weeks ago
Marketing Manager, Innovation - Caress
Hackensack, NJ
Full-time
Onsite
Mid, Senior Level
$125K/yr - $145K/yr
5+ years expElida Beauty is a company that focuses on branded consumer products, and they are seeking a Marketing Manager for the Caress brand to develop brand positioning and an innovation roadmap. The role involves leading innovation initiatives, managing brand strategy, and collaborating with various teams to enhance brand equity and market presence.
BeautyBrand MarketingPersonal Health
Responsibilities
Develop 3-year innovation roadmap and execution across the portfolio and in line with company growth aspirations, consumer and category needs, and financial health. Innovation includes packaging renovations, incremental SKUs, and potential new sub-categories
Lead short term innovation initiatives through stage gate process from concept to business case validation through launch including financial commitments (P&L cogs, pricing, margins, volume)
Manage the end-to-end innovation process (strategy, pipeline, concepts, consumer validation, development, claims, artwork, financials (market sizing, margin analysis), and sell-in story / retail materials)
Lead brand architecture across the Caress brand, categories, and sub-categories inclusive of portfolio prioritization, brand hierarchy, brand visuals, packaging, and messaging hierarchy
Lead brand strategy with the consumer at the center. Identify target consumer, solidify brand positioning, and develop messaging framework and content strategy (in-market messaging executed by go-to-market teams)
Lead external partnerships. Identify best partner(s) to maximize brand and business goals, including research partners, creative, developers, etc
Partner with and influence critical collaborators for aligned approach to brand strategy, architecture, innovation pipeline, and financials
Monitor personal care categories and trends to improve innovation pipeline. Develop and execute market research needed to support decision making on branding, messaging, innovation, and pricing in collaboration with the insights team
Champion key strategic projects (i.e. UPC transitions, artwork/copy updates, pricing, claims) as deemed essential to the business
Deliver products that consumers and customers love, all while creating a culture of empowerment, teamwork, and results
Qualification
Required
Bachelor's degree, Marketing focus, a plus
5-8+ years of experience in Personal Care or Beauty Care (body care, facial care) in the food, drug, mass channel
Innovation experience with understanding of overall Personal Care / Beauty Care channel/competitive landscapes is a must
Brand equity / positioning work with a preference for someone that's done it on a multi-category brand
Successfully developed and implemented brand architecture project(s), inclusive of packaging design
Lead development and implementation of comprehensive brand strategy (consumer target, positioning, communication strategy) with successful in-market results
Experience developing a learning / market research plan and the wide array of tools to conduct research in a meaningful and efficient way
Beauty / personal care product development experience, successfully leading a project from concept to commercialization in partnership with internal and external cross-functional team
Has experience presenting to and influencing retail partners
Excellent oral and written communication/presentation skills and attention to detail
Embraces an entrepreneurial spirit of rolling up sleeves, finding creative ways to deploy resources, and moving fast
Cultivates strong interpersonal relationships, inclusive of peers, direct reports, senior leadership, and external partners, etc
A strong track record of delivering projects on time and on budget, with the managerial skills to keep all relevant parties informed along the journey. Proven project management and multi-tasking skills
Excellent data and analysis skills with an ability to utilize such analysis and data to help inform decisions. Ability to convert analysis into insights, sustainable strategies, and actionable plans
Ability to think strategically and creatively
Benefits
Annual discretionary bonus based on individual and company performance
Company
Elida Beauty
Elida Beauty gives brands a makeover personal care and has successfully refreshed brands leading to consumer interest and market growth.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2026-01-20Acquired
Leadership Team
Chris Schell
DC Operations & Logistics Manager
Misti Davis, SPHR, SHRM-SCP
Chief People Officer, North America
Recent News
Morningstar.com
2025-09-09
Company data provided by crunchbase