T Bar M Camps · 3 weeks ago
MARKETING ANALYST
New Braunfels - New Braunfels, TX 78132
Full-time
Onsite
New Grad, Entry LevelT Bar M Camps is a Christ-centered organization that operates youth and family camps and retreats in New Braunfels, Texas. They are seeking a Marketing Analyst to support the research, tracking, and implementation of marketing strategies aimed at driving registration growth for camps and retreats, utilizing data insights to optimize marketing efforts.
Non-profit Organization Management
Responsibilities
Assist in developing and implementing marketing plans to support retention, referrals, and new customer acquisition
Support and provide strategy to the annual marketing project calendar, ensuring it aligns with organizational objectives
Drive strategy of marketing collateral to reach target audiences
Contribute to major registration events and annual registration drives
As Retreat business grows, support the Sales Team in growing customer base
Develop a strong understanding of our target audience and the value of T Bar M programs, communicating this through all marketing channels
Collaboratively produce content for advertising and year-round customer engagement
Coordinate with the Marketing and Communications team to create content that reflects the T Bar M brand
Initiate projects for retention, referral, and new campaigns, including email marketing, print campaigns, postcards, and promotional items
Manage and create automations through Keap
Manage each marketing channel in accordance with marketing strategy, including email, social media, paid advertisements, website, digital advertising, events, and mailings
Assist in developing strategic ad campaigns for Meta Ads, geofenced platforms, and oversee/run Google Ads
Develop a strong understanding of customer database and generate lists for targeted marketing communications, including mail, email, and social media
Track registration goals and deadlines
Evaluate the effectiveness of marketing campaigns utilizing analytics tools such as Google Analytics, Meta Analytics, and social media tracking
Collect and analyze registration data year over year and report on marketing performance metrics
Conduct and analyze market research to support strategic decisions
Assist in managing the preregistration processes in the summer and tracking it through CircuiTree and Keap
Ensure pre-registration process is streamlined across all camp programs
Qualification
Required
Demonstrated evidence of a growing relationship with Christ
Awareness and deployment of spiritual gifts in ministry
Agreement with T Bar M Camps' Doctrinal Statement
Strong sense of calling and support for the organization's Vision, Core Values, and Mission
Effective communication skills, both written and verbal
Organized with a customer-oriented, relational approach
Experience in SEO management and digital advertising
Strong results orientation and a continuous learning mindset
Proficiency in market research techniques and CRM databases, with experience in CircuiTree and Keap being advantageous
Ability to thrive in a camp ministry lifestyle, embracing community accountability
Collaborative attitude with a team player mindset, thinking ministry-wide in every decision
Strong time-management skills and the ability to meet deadlines
Ability to multitask and manage multiple projects simultaneously
Financial acumen to adhere to budget constraints while maintaining quality
Attention to detail and familiarity with project management tools
Bachelor's Degree in Marketing, Communications, Business, or a related field
Proficiency in Microsoft Excel and Word; Adobe Creative Suite experience is a plus
Experience with CRM software, such as CircuiTree and Keap, is advantageous
Preferred
Experience in storytelling and Story Brand messaging is a plus
Benefits
T Bar M has a competitive insurance and benefits package that accompanies this position.
Company
T Bar M Camps
T Bar M Camps is a nonprofit organization specializing in family retreats and programs.
Founded in 1981
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase