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5280 Brands · 2 weeks ago

Social Media Content Creator

NYC Metro Area

Contract

Onsite

New Grad, Entry Level

5280 Brands is seeking a culture-first Content Creator based in NYC to help launch a non-alcoholic social tonic. The role involves producing short-form videos for social media, capturing nightlife content, conducting street interviews, and supporting brand activations.

BeautyConsumer GoodsWholesale

Diversity & Inclusion

Responsibilities

Create High-Impact UGC: Produce short-form, platform-native content for IG & TikTok that is designed to stop the scroll, spark conversation, and feel culturally organic rather than overly branded

Capture Nightlife and Live Event Content: Film high-energy content across nightlife environments including concerts, clubs, restaurants, house parties, raves, and pop-ups, capturing the social energy and moments where the brand naturally belongs

Conduct Street Interviews: Lead confident, engaging street interviews at concerts, venues, and cultural hotspots, capturing spontaneous reactions, opinions, and unscripted moments

Support IRL Brand Activations: Show up on the ground for brand activations, pop-ups, and partnerships, capturing content, engaging audiences, and helping translate in-person energy into social-first moments

Capture Bold Brand Moments: Document authentic, edgy, and high-energy moments that reflect our brand voice, sense of humor, and point of view while staying culturally relevant

Ideate Stunt Marketing Concepts: Collaborate on creative stunt ideas that push boundaries, tap into culture, and are designed to earn attention both online and in real life

Edit and Deliver Content Fast: Edit, package, and deliver content quickly to capitalize on momentum and trends, maintaining a high bar for quality, pacing, and storytelling

Collaborate on Social Strategy and Execution: Work closely with our in-house Social Media Manager to plan, execute, and evolve the content calendar, aligning creative output with platform strategy, cultural moments, and performance goals

Qualification

UGC CreationStreet InterviewsSocial Media StrategyVideo EditingCultural RelevanceCharismaSituational AwarenessCreativity

Required

Location: NYC-based (required)

Produce 15–20 short-form videos per week

Approximately 15–20 hours per week

Proven experience shooting, editing, and storytelling short-form content that feels native to the platform, culturally relevant, and built to perform

Know how to approach strangers, lead street interviews, and create authentic moments with presence, charisma, and situational awareness

Genuine connection to live music, nightlife, underground scenes, and emerging cultural moments, and know where energy is before it goes mainstream

Excited by bold, edgy, and unconventional content and understand how to push boundaries without missing the brand or the moment

Comfortable operating in fast-moving, unpredictable settings like concerts, clubs, activations, and stunts, adapting quickly and capturing what matters in real time

Strong grasp of TikTok and Instagram mechanics and know how to turn raw moments into content that drives views, engagement, shares, and conversation

Take ownership of your output, manage your time well, and consistently deliver high-quality content without needing heavy oversight

Preferred

Bring an existing portfolio of street interviews, nightlife, or live-event content that shows strong instincts for pacing, energy, and cultural relevance

Are actively involved in local music, fashion, nightlife, or underground communities and know where culture is actually happening

Spend your time at DJ sets, warehouse shows, and late-night events and genuinely understand the energy, etiquette, and culture of the scene

Bring a clear creative perspective or recognizable personal aesthetic that elevates content and makes your work immediately identifiable