EVS Broadcast Equipment · 1 week ago
VP Corporate Markets
Fairfield, NJ
Full-time
Hybrid
Director/Executive
7+ years expEVS Broadcast Equipment is seeking a strategic and entrepreneurial VP Corporate Market to lead their expansion into adjacent, high-potential segments within the non-broadcast MediaTech space. The role focuses on identifying and developing opportunities in customer verticals, crafting go-to-market strategies, and ensuring alignment with financial goals and ROI.
Video
Responsibilities
Develop and own the go-to-market strategy for adjacent, non-broadcast segments with a clear focus on scalable growth
Conduct deep market analysis to identify trends, customer challenges, and whitespace opportunities; translate findings into actionable business plans
Elaborate a 5-year plan that takes into account revenue projection, market share evolution, cost of sales, CAPEX and OPEX investments required to support growth
Maintain accountability for the P&L performance linked to the market segment, ensuring initiatives align with financial goals and ROI
Define and refine customer personas for each vertical, understanding their unique needs, buying behavior, and content production goals
Collaborate with product and marketing teams to craft compelling messaging and solution positioning tailored to each target segment
Identify and engage key decision-makers and influencers across institutions and enterprises to build awareness and drive adoption
Partner with sales leadership to equip the team with relevant tools, collateral, training, and insights specific to new customer segments
Identify and cultivate strategic partnerships with integrators, consultants, and ecosystem players active in adjacent markets
Work closely with product, marketing, business development, customer success, and operations to align strategy with execution and ensure customer satisfaction
Define KPIs and success metrics; provide regular reporting on market development progress, pipeline health, and revenue contribution
Represent the company at industry events, conferences, webinars, and speaking engagements relevant to target verticals
Qualification
Required
Bachelor's degree in Business, Marketing, Media Technology, or a related field (MBA or equivalent advanced degree is a plus)
7-10 years of experience in market development, strategic growth, or business development, ideally in MediaTech, AV, SaaS, or a technology-driven B2B environment
Demonstrated success in identifying and entering new market segments with measurable business outcomes
Strong understanding of video production technologies, live or on-demand media workflows, and content delivery in professional settings
Familiarity with the needs and procurement processes of institutional buyers—corporations, public sector, education, and faith-based organizations
Excellent skills in market research, strategy development, and stakeholder communication
Strong project management capabilities, with experience driving initiatives from concept to execution
High level of independence and accountability; comfortable operating in a fast-moving, cross-functional environment
Proficiency in CRM and business intelligence tools
Willingness to travel periodically for customer engagement, events, and internal alignment
Benefits
Wellness and healthcare benefits
Internal mobility opportunities
Company
EVS Broadcast Equipment
EVS is a provider of video technology services for broadcast and new media productions.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2004-03-19IPO
Leadership Team
Serge Van Herck
Chief Executive Officer
Alex Redfern
Chief Technology Officer
Recent News
2025-10-03
2025-08-29
EVS Broadcast Equipment
2025-05-23
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