CPG Talent Management LLC · 1 week ago
Senior Manager, Brand Marketing & Innovation
Chicago, IL
Full-time
Onsite
Senior Level, Lead/Staff
$140K/yr - $180K/yr
10+ years expCPG Talent Management LLC is a fast-growing company looking for a builder to join their team. As the Senior Manager of Brand Marketing & Innovation, you will lead the brand strategy, oversee innovation pipelines, and guide cross-functional teams to drive growth and enhance brand storytelling.
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Responsibilities
Lead and evolve our brand strategy, positioning, narrative, portfolio vision, and long-term brand ambition
Build best-in-class brand decks, playbooks, and storytelling tools for internal teams, customers, and partners
Oversee brand expression across experiential marketing, events, partnerships, and in-person activation
Partner with our Social Media Manager to guide overarching brand direction, tone, narrative pillars, and content strategy
Set a bold, insight-led innovation vision identifying whitespace, emerging trends, unmet consumer needs, and new category opportunities
Build and manage a multi-year innovation roadmap, including extensions, new platforms, and disruptive “blue sky” ideas
Develop business cases rooted in consumer insight, category dynamics, profitability, and strategic fit
Lead concept development from idea → product brief → testing → commercialization
Evaluate competitive landscape and trends to ensure we remain a leader in functional wellness products
Serve as the connective tissue across Marketing, Product, Insights, Sales, Operations, Supply Chain, and Finance
Guide cross-functional teams through full development cycles—anticipating obstacles and providing creative solutions
Create and deliver launch toolkits, storytelling materials, and go-to-market strategies
Measure launch performance and optimize using data and insight
Partner with our Amazon, D2C and eComm partners to shape a consistent story across touchpoints
Partner with sales and insights to develop clear customer journey and prioritize activations against strategic growth channels
Thrive in a small, collaborative, hands-on team with a strong sense of ownership
Champion curiosity, experimentation, and continuous improvement
Bring a resourceful, entrepreneurial mindset that mirrors our mission-driven culture
Drive urgency in everything we do
Qualification
Required
10+ years of experience in Brand Marketing, Innovation, and/or Product Marketing (CPG or wellness required)
Experience developing brand strategy, building innovation pipelines, and launching consumer-loved products
Exceptional storyteller with strong presentation skills
Highly collaborative and comfortable navigating fast-moving, scrappy environments
Consumer-obsessed with deep insights and category understanding
Entrepreneurial, resourceful, decisive
Proven ability to manage multiple projects with excellence
Passionate about wellness and functional products
Benefits
15% bonus
Company
CPG Talent Management LLC
Our Service CPG Talent Management | Recruiting offers a robust and targeted recruitment service that is ideal for confidential and difficult to fill Food & Beverage and Consumer Product Goods professional positions.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase