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TikTok · 2 weeks ago

Product Manager – Ads Platform (Creative)

San Jose, CA

Full-time

Hybrid

Mid Level

$149K/yr - $246K/yr

3+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a Product Manager to join the Creative Platform team within TikTok Ads. This role focuses on building scalable, intuitive creative tools to enhance ad creatives and improve advertiser experiences across various performance-driven verticals.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Own the strategy and roadmap for creative experiences in TikTok Ads Manager, with a focus on scaling creative supply and improving creative effectiveness

Collaborate with Engineering, Design, Data Science, and business teams to build end-to-end ad creation workflows that balance platform consistency with vertical-specific needs

Abstract diverse advertiser requirements into clear product goals, ensuring scalability and operational efficiency

Use data, user feedback, and market insights to prioritize features and guide product iterations

Define and track key metrics such as creation volume, success rate, and engagement lift, driving measurable improvements in creative outcomes

Partner with internal platform and infra teams to ensure product foundations are extensible and future-proof

Qualification

Product management experienceAnalytical skillsOnline advertising ecosystemCreative tools developmentPerformance ad formatsFluency in MandarinCross-functional collaborationCommunicationProblem-solving skills

Required

BA/BS degree in a technical, business, or related field

3–5 years of product management experience, with proven success of external products

Strong analytical and problem-solving skills, with the ability to define metrics and use data to inform decisions

Experience collaborating cross-functionally and leading execution across complex stakeholder environments

Familiarity with the online advertising ecosystem, particularly ad creation and performance optimization

Excellent communication skills and comfort working in fast-paced, high-ambiguity environments

Preferred

Experience building creative tools or working on advertiser-facing interfaces

Exposure to performance ad formats such as shopping, app install, or lead gen

Background in creative automation or infra-scale product work

Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English-speaking regions as well as Chinese-speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese-speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross-cultural collaboration and market expansion

Benefits

Medical, dental, and vision insurance

A 401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)