TikTok · 4 weeks ago
TikTok Shop - Product Marketing Manager, Category Solutions
Seattle, WA
Full-time
Onsite
Mid Level
$122K/yr - $233K/yr
3+ years expTikTok is a leading destination for short-form mobile video, aiming to inspire creativity and bring joy. They are seeking a Product Marketing Manager for Category Solutions to drive go-to-market strategies and enhance the e-commerce experience for users and sellers across TikTok's eCommerce products.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
You have a passion for navigating ambiguity, crafting messaging, and influencing strategy GTM Leader
You enjoy working cross-functionally across Product Management, Marketing, Partners, UX Design, Research, and Sales to introduce new suite of products to the US
Drive go-to-market strategies - including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets - across the seller journey to convert, grow, and retain our sellers
Partner with marketing teams to ensure product suite is on-message and maximized across each channel
Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention, and track marketing program performance and improve through continuous testing
Be the Subject Matter Expert for your product: help sellers with white glove product support, build roadmaps, run enablement sessions, participate in QA testing
Be the Voice of the Customer, by managing input and feedback from various types of users (end-users, merchants, creators, employees)
Qualification
Required
A minimum of 3 years of experience in product marketing, growth or lifecycle marketing in eCommerce, social commerce
Experience and understanding of e-commerce categories (beauty, fashion, etc)
Experience working with product management, analytics and design to scale products
Experience in growth and lifecycle marketing via email, in-product, content marketing and other owned channels
Familiarity with marketing automation, A/B testing and analytical tools
Bachelors degree required
Preferred
Masters degree in related fields (MBA, computer science)
Industry knowledge of eCommerce
Previous marketing asset design experience
B2B marketing experience
Benefits
Employees have day one access to medical, dental, and vision insurance
A 401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2026-01-22
2026-01-22
The Hollywood Reporter
2026-01-22
Company data provided by crunchbase