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Jaeger-LeCoultre · 11 hours ago

VM & Trade Marketing Manager

New York, United States

Full-time

Onsite

Mid Level

$90K/yr - $100K/yr

3+ years exp

Jaeger-LeCoultre is a luxury watch manufacturer, and they are seeking a VM & Trade Marketing Manager to oversee visual merchandising and trade marketing initiatives. The role involves planning and executing visual merchandising strategies, managing trade marketing projects, and ensuring operational excellence across various commercial touchpoints.

JewelryManufacturing

Responsibilities

Plan annually together with HQ and Local teams the VM needs and budgets based on HQ guidelines for openings, permanent VM

Uphold visual brand standards according to global directive, with impeccable attention to detail and a keen aesthetic

Adapt display based on the store’s requirements and architecture, considering local needs together with SDP teams for boutiques, point of sales, e-spaces

Act as a key informant on in-store execution, foster a vibrant VM community by actively sharing relevant communication

Train and disseminate visual merchandising expertise among Commercial, Retail and Partners teams

Monitor and evaluate VM deployment, best practices and areas for improvement

Oversee and manage the development of seasonal and thematic animations for the network and key regional boutiques

Plan and evaluate activations and suggest improvements together with Marketing team

Work with suppliers and agencies to develop trade marketing tools from initial briefing to final sign off of the projects until their deployment

Oversee the annual order for POSM/Gifting/Selling tools and consolidate for the region(US/Canada/Mexico/Latam) in collaboration with Marketing / Retail teams

Conduct regular store visits and benchmarks to review best practices

Coordinate the logistics and deliveries of POS material into the different commercial touchpoints throughout the region in a timely manner per local Marketing, Commercial and SDP needs

Support SDP teams with store opening and maintenance from creating planograms to in-store execution, lead and propose agile solutions per market and POS needs

Create purchase orders, vendors and other financial needs in SAP, coordinating with local finance department, various vendors and marketing teams

Prepare various reporting documents for HQ and local management including qualitative and quantitative elements incl. IWD App

Manage the storage, stock inventory and destructions of all point-of-sale material in our external warehouses and within the Retail environment

Plan and track VM / POS budgets as part of the A&P budget following Richemont process and guidelines (PO, Accruals, Invoices, Landing etc.)

Budget & Performance Management – Oversee regional marketing budgets, ensuring efficient allocation of spend, accurate forecasting, and measurement of return on investment

Qualification

Visual MerchandisingTrade Marketing Project ManagementProject ManagementMicrosoft OfficeAdobe Creative SuiteSAP systemsProactive communicationVisual awarenessTranslate guidelines

Required

3 to 5 years of related experience in Visual Merchandising and Trade Marketing Project Management in a luxury or specialty retail environment

Bachelor or Master Degree in commercial, marketing and/or similar business-related or demonstrated professional equivalent

Strong Project Management skills, capacity to orchestrate multiple workstreams in parallel and manage or collaborate with internal and external cross-functional groups

Proactive communications skills

Strong visual and spatial awareness

Ability to translate Global guidelines to Local environments and needs

Skilled in Microsoft Office and Adobe Creative Suite

Ability to travel up to 30% of the time, based on the projects and seasonality

Ability to lift and/or move up to 25 pounds

Flexible schedule and ability to work outside of regular business hours