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JCPenney · 1 month ago

Creative Packaging Senior Art Director

Dallas, TX

Full-time

Hybrid

Senior Level, Lead/Staff

$85K/yr - $130K/yr

8+ years exp

JCPenney is a retail company passionate about serving customers and supporting communities. The Creative Packaging Senior Art Director will lead the design and creation of packaging and logos for various brands, ensuring alignment with brand standards and enhancing consumer perceptions.

E-CommerceFashionRetail

Responsibilities

PACKAGING & LOGO CREATION FOR OWNED DIVISIONAL BRANDS & PARTNERSHIPS – ASSIGNED BRANDS: Directs and designs creation of and brand standards for private brand launches/re-launches and packaging collateral for all assigned category divisions and partnerships – including Logos, Colors, Photography, – within Product Development Calendar timing and within Brand costing parameters. Directs and develops ideas into innovative, cost effective packaging to improve sales and consumer perceptions of the Company/brand. Creates and directs all assigned category project overviews and mockups for presentations

PACKAGING PHOTOGRAPHY FOR ASSIGNED OWNED & PARTNERSHIP BRANDS: Develops and executes photographic strategy to establish brand and creative standards for photographers/studios and develop shoot schedule. Directs post-production digital processing for color corrections, retouching and proofing final press ready digital files

GLOBAL PHOTOGRAPHY PROCESS DEVELOPMENT: Works with Director to evaluate Global Photography Studios, run pilot tests, and look for efficient methods to execute product photography closer to manuafacturing regions

CUSTOMER FOCUSED PACKAGING SOLUTIONS: Works within brand book guidelines to do competitive shopping and inspirational research needed before creating logos and packaging designs

CREATES ALL JCPENNEY OWNED ASSIGNED CATEGORY BRAND STANDARDS: Create brand standards for each assigned category brand which includes the brand’s colors, fonts look and identity by highlighting some of the brand’s unique packaging

REVIEWS and checks all assigned category artwork to ensure brand standards and program continuity for creative template, imagery, messaging and company policy prior to submitting to senior management for approval

EVALUATES all assigned category packaging samples by working with Sourcing to ensure accuracy of all color and art before going to production

RESPONSIBLE FOR TRAINING OF ART DIRECTORS Trains, directs and mentors all assigned category Art Directors. Works with them daily to create a learning path and learning opportunities to build packaging development process knowledge

MAINTAINS WORKING RELATIONSHIPS with internal Packaging on brand direction, deadlines, costing and dielines. Will also work with other JCPenney teams on project presentations, art buying, retouching and production teams when needed to complete projects

Qualification

Graphic DesignPackaging DesignAdobe IllustratorAdobe PhotoshopCreative SuiteInterpersonal SkillsDecision-MakingCritical ThinkingPresentation SkillsOrganizational Skills