Splitero · 3 days ago
Vice President of Marketing
United States
Full-time
Remote
Mid, Senior Level
$300K/yr - $375K/yr
7+ years expSplitero is a company aiming to be the premier partner in the home equity space. The Vice President of Marketing will lead innovative marketing strategies and campaigns to drive homeowner acquisition and engagement while collaborating with various teams to shape the company's future.
FinanceFinancial ServicesPayments
Responsibilities
Develop and execute innovative, data-driven marketing campaigns to drive homeowner acquisition, engagement, and retention
Lead marketing strategy and growth plans that align with Splitero growth goals, prioritizing scalable initiatives that lead us to become the top HEI choice among homeowners
Partner with Finance to forecast, monitor, and optimize the marketing budget
Manage an omnichannel approach and experimentation to constantly iterate and improve marketing strategy
Build and maintain reporting to measure marketing performance, identifying insights and actionable improvements
Analyze marketing campaign success and homeowner demographics and data, identifying opportunities to refine marketing and sales strategies based on data-driven insights
Work closely with Sales Leadership to align marketing efforts with sales objectives, enabling lead generation and conversion
Collaborate with product teams to ensure consistent messaging and positioning across all touchpoints
Monitor industry trends and competitor activities to inform marketing strategy and identify opportunities
Qualification
Required
7+ years of experience leading marketing functions in the fintech, real estate, or mortgage sectors
Proven experience scaling businesses through marketing strategy
Track record of managing $15M+ annual marketing budgets
Strong business acumen and strategic mindset, able to align departmental and organizational goals
Strong analytical skills: the ability to track and measure metrics, forecast performance and revenue, create reports, and present data to leadership
Deep understanding of homeowner acquisition, engagement, and retention strategies, including digital marketing, SEO, SEM, email marketing, and performance analytics
Experience managing and optimizing a marketing budget to ensure high ROAS while balancing short-term and long-term goals
Skilled in using marketing tools and platforms such as Salesforce Marketing Cloud, analytics dashboards, marketing automation tools, and ad platforms
Exceptional ability to articulate ideas, present data, and deliver compelling messaging internally and externally
Ability to pivot quickly due to changing priorities, goals, and circumstances
Comfortable communicating and building relationships in a remote-first environment
Desire to participate in a fast-paced growth-stage startup
Adaptability: Embraces changing circumstances with resiliency and positivity
Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support
Company
Splitero
Splitero provides homeowners with options to access home equity without new debt or additional monthly payments.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$317.5MKey Investors
Antarctica CapitalFiat VenturesStackpoint Ventures
2024-12-13Undisclosed
2024-10-17Private Equity· $300M
2023-01-17Series A· $11.7M
Leadership Team
Michael Gifford
CEO and Co-Founder
David Zvaifler
Co-Founder and COO
Recent News
2025-12-09
2025-10-14
Company data provided by crunchbase