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iHerb · 3 weeks ago

Global SEO Manager

United States of America - Irvine, California

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $110K/yr

5+ years exp

iHerb is on a mission to make health and wellness accessible to all. The SEO Manager will be responsible for defining and executing a world-class organic search strategy that drives profitable traffic and customer acquisition, while also overseeing complex international technical SEO elements and developing strategies for AI-driven search optimization.

BeautyDelivery ServiceE-CommerceFood and BeverageHealth CareRetailSoftwareWellness

Comp. & Benefits

Responsibilities

Define and execute a world-class organic search strategy that drives profitable, high-quality traffic and customer acquisition

Lead the optimization efforts across all of our supported languages, ensuring maximum relevance and visibility in regional search engines

Oversee complex international technical SEO elements, including hreflang implementation, locale-aware site architecture, and regional link building

Conduct deep dives into high-priority markets to uncover country-specific search behavior, competitor tactics, and new keyword opportunities

Develop pioneering strategies for search visibility in the age of Generative AI to ensure iHerb’s content is consistently cited as a leading authoritative source

Work hand-in-hand with our Engineering and Content teams to implement advanced semantic SEO, schema markup, and structured data

Establish content guidelines that position iHerb’s product information, blog, and reviews as industry-leading, trustworthy, and factually rigorous

Own and execute the technical SEO roadmap, driving improvements in site performance, crawl budget efficiency, indexing across millions of localized URLs, and mobile-first optimization

Partner directly with Product Managers and Engineers to translate SEO requirements into deployable technical solutions for our massive-scale e-commerce platform and product data feeds

Identify and automate repeatable SEO processes, monitoring, and reporting to ensure a high-leverage model that supports exponential international growth

Qualification

Technical SEOMultilingual SEOAI Search OptimizationSEO Tools ExpertiseMarket IntelligenceContent StrategyTechnical RoadmapAutomation SkillsLeadership SkillsCommunication Skills

Required

Proven ability to develop and execute technical SEO strategies for sites with millions of pages/SKUs

Deep expertise in common SEO tools (e.g., Google Search Console, Screaming Frog, Ahrefs/SEMRush, Google Analytics)

Demonstrated experience with localization challenges (Hreflang, CC-TLDs, content translation vs. transcreation)

Strong understanding of how AI and LLMs are changing search behavior and demonstrable experience or passion for positioning a brand for the future of AI search

Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear business strategies for non-technical stakeholders

Strong leadership, communication, and global stakeholder management skills

Bachelor's degree in Marketing, Business, or related field (MBA preferred)

5+ years of experience in Search Engine Optimization, with a minimum of 2 years focused on large-scale international/multilingual e-commerce SEO

Bachelor's degree in Marketing, Business, or related field