Kizen · 1 month ago
VP of Marketing
New York, New York, United States
Full-time
Hybrid
Director/Executive
$250K/yr - $350K/yr
8+ years expKizen is a technology company focused on making AI work for people through its enterprise SaaS platform. They are seeking a hands-on VP of Marketing to define and execute the global marketing strategy, drive brand awareness, and lead a high-performing marketing team.
Artificial Intelligence (AI)Big DataCRMMarketing AutomationSales Automation
Responsibilities
Driving Growth: Ensuring the company takes all steps required to meet and exceed revenue targets
Defining and Evolving Brand Identity: Clarifying Kizen’s market position, narrative, and voice to resonate with enterprise decision-makers in target industries
Demand Generation: Creating and managing multi-channel campaigns to deliver high-quality, sales-ready leads and accelerate pipeline growth
Building a World-Class Team: Recruiting, mentoring, and leading a high-performing marketing team across all functions (content, product, digital, operations)
Enabling Sales Success: Partnering closely with the Sales and Product teams to ensure alignment on messaging, collateral, and go-to-market strategies
Developing Verticalized GTM Channels & Funnels: Specializing in Healthcare, Insurance, and Financial services to start - though we’d expect you to work with the team to identify other verticals to target in the future as well
Own and evangelize the company's core messaging, market positioning, and brand narrative globally
Establish Kizen as a visionary thought leader in the AI and workflow automation space through compelling content, press, and analyst relations
Develop and execute a comprehensive, data-driven strategy for all performance marketing channels, including SEO/SEM, paid social, email marketing, and events
Manage the marketing budget with a clear focus on maximizing ROI and pipeline contribution
Establish and report on key marketing KPIs (MQLs, SQLs, CPL, Pipeline Influence) to the executive team
Lead the Product Marketing function, ensuring the company's product features, use cases, and value proposition are clearly articulated to the market and sales team
Develop high-impact sales collateral, presentations, case studies, and competitive intelligence materials
Hire, coach, and manage a team of marketing professionals, fostering a culture of high performance, experimentation, and accountability
Select, implement, and manage the essential marketing technology stack (e.g., CRM, Marketing Automation, analytics tools)
Qualification
Required
8+ years of progressive marketing experience, with at least 3+ years in a senior leadership role (Director/VP) at a B2B SaaS company
Proven track record of building and scaling a marketing function from an early stage to significant ARR (e.g., $1M to $10M+, or $10M+ to $100M+)
Deep expertise across the full marketing mix: brand, content, demand generation, digital, social, and product marketing
Strong understanding of the enterprise sales cycle and proven ability to build a high-volume, high-quality sales pipeline
Data-driven decision maker, highly proficient in marketing analytics, reporting, and attribution models
Exceptional written and verbal communication skills, with the ability to articulate complex technical concepts into clear, compelling value propositions
Experience marketing AI, workflow automation, or other complex enterprise technology products
Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus
Ability to thrive in a fast-paced, ambiguous startup environment and manage multiple priorities simultaneously
A 'roll-up-your-sleeves' attitude, willing to execute campaigns directly while also thinking strategically
Benefits
Career Growth Opportunities
Engaging Work Culture
Top-Tier Compensation
Equity Package
Healthcare Coverage
Professional Development Stipends
Health and Fitness Stipend
PTO
Company
Kizen
Kizen is a no-code and enterprise-grade CRM, insights, and operations platform.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$12M2022-09-13Seed· $12M
Leadership Team
John Winner
CEO
Recent News
Company data provided by crunchbase