Digital Analytics Specialist jobs in United States
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Salas O'Brien · 5 hours ago

Digital Analytics Specialist

positionUnited States
timeFull-time
remoteHybrid
seniorityMid Level
money$70K/yr - $80K/yr
date4+ years exp

Salas O’Brien is an employee-owned engineering and professional services firm seeking an experienced digital marketing specialist to build and maintain dashboards that measure and visualize marketing performance. The role involves analyzing data from various sources to inform strategic decisions and improve engagement and conversion across digital platforms.

Industrial EngineeringMechanical Engineering
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Growth Opportunities

Responsibilities

Lead development of marketing performance dashboards using Power BI to measure and visualize impact
Analyze and connect data from multiple sources, including Google Analytics, LinkedIn, Dealfront, Deltek Vantagepoint CRM, email marketing platforms, and our marketing tech stack
Support and flank key marketing campaigns by advising on tracking strategy, tagging, segmentation, and attribution
Identify what we should be tracking—not just how to track it—based on business goals and funnel strategy
Recommend and implement solutions for more accurate campaign tracking (e.g., UTM strategy, button tracking, conversion tagging)
Help build a sustainable analytics ecosystem that supports strategic decisions and demonstrates ROI to leadership

Qualification

Google Analytics certificationPower BICampaign tagging strategyAttribution modelingCRM platformsData visualizationDigital marketing analyticsLead conversion strategies

Required

Bachelor's degree in marketing, data analytics, business intelligence, computer science, or a related field
4-6 years of experience in a digital marketing analytics role, preferably in a B2B or professional services environment
Google Analytics certification
Proven ability to build advanced marketing dashboards and reporting tools using Power BI or a comparable data visualization platform
Advanced knowledge of Google Analytics (GA4) and experience implementing custom tracking, tags, and events
Strong understanding of attribution modeling and campaign performance tracking across digital channels
Experience with CRM platforms (Deltek Vantagepoint preferred) and how to extract, organize, and connect data from marketing and sales systems

Preferred

Background in supporting the full marketing funnel, especially mid-funnel metrics and lead conversion strategies

Benefits

Medical, dental, and vision insurance
401(k) with company match
5 weeks of paid time off and company holidays
Wellness programs and employee assistance resources
Professional development support

Company

Salas O'Brien

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Salas O'Brien is a national leading Facilities Planning, Commissioning, Construction Management and Mechanical, Electrical.
dateFounded in 1975
location
Irvine, California, USA
people-size1001-5000 employees
web-link
http://www.salasobrien.com/about/

Funding

Current Stage
Late Stage
Total Funding
unknown
Key Investors
Blackstone Group
2024-01-22Private Equity

Leadership Team

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Paul Silva
Chief Operating Officer
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Karl F. Frey
Retired
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