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Ennismore · 3 weeks ago

Social Media & Digital Content Manager

Brooklyn, NY

Full-time

Hybrid

Mid Level

Ennismore is looking for an ambitious Social Media & Digital Content Manager to join their Americas brand team. The role focuses on managing and executing social media and editorial content strategies while overseeing global social channels, ensuring brand standards and best practices are adhered to, and supporting brand campaigns and storytelling.

HospitalityLifestyle

Responsibilities

As a social media native, you’ll be almost weirdly passionate about building a creative social media plan that will increase our brand reach and positive sentiment through fun, engaging and culturally relevant content

It goes without saying that you’ll manage and deliver the day-to-day calendar of activity across all central social media platforms for our brands including Instagram, Pinterest, Tik Tok, YouTube and LinkedIn

We’ll need you to be on it when it comes to the community management of central channels to ensure continuous and timely positive brand engagement, keeping our followers happy

Have some fun exploring, testing, and learning how to use and maximise social channel features & new technologies to increase reach and engagement

We love data so you’ll track the performance of activity to be able to build a picture of how our organic channels support business and brand objectives and be able to make improvements where necessary

You’ll need to work out how to generate all the content we need – whether that’s working with our local market teams to source or commission visual assets, planning your own shoots or just getting the job done yourself with your strong photography skills

We’re lucky to have an in-house graphic design studio so you’ll be working with them to help you bring your ideas to life and work out how you can template some social assets so you can be self-sufficient

You’ll be in regular contact with all Americas properties, supporting them to ensure best practices are being followed to have successful local hotel & F&B channels

Working closely with the regional e-commerce team, you’ll be regularly checking the brand.com website content for our Americas properties to ensure it is accurate, up to date and supporting positive SEO performance

You’ll be the person we look to for innovative and exciting ideas about how to launch our campaigns and new openings through social media channels – we not only want it to look and feel great but also help us grow our audiences, especially in new markets. You will also support to track influencer campaigns where needed

We want you to help us tell the story of our brands – we’ve got loads of unique brand standards that make people smile and our hotels look pretty nice too – help us support our brand positioning with social-first content ideas to bring these to life

Qualification

Social media managementCreative content creationPhotography skillsCopywritingSocial-posting programsCommunity managementStakeholder communicationInnovative thinkingSpanish speakingOrganizational skills

Required

You understand social media inside out and can show us your experience and some examples of work you've done before – we're looking for a flair for creative content that gets results

You like to write – copywriting social captions and digital content should come naturally and you're confident responding to our community directly while representing the brand

You're passionate about creative visual assets and have your own ability to create strong photographic content

You're naturally curious and want to challenge the status quo by bringing your own ideas to the fore – we welcome innovative ideas from all areas of the business

You've got lots of experience using social-posting programs and apps that help you manage your day-to-day work

You're super organised and will be able to calmly jump from brand to brand and manage competing, and sometimes conflicting, priorities

When required you're happy to commission and run social specific shoots or external editorial writers and manage the associated budgets

You'll be a brand guardian across the central social channels making sure we balance the love given to all properties and ensuring we keep an editorial tone, even when supporting marketing campaigns

Someone proactive and able to work independently but likes being sociable & collaborative too

A great communicator with stakeholders across a business at any level

You're looking for a place where you can be you; no clones in suits here

You're not precious. We leave our egos at the door and help get lots done

You're up for doing things differently and trying (almost) everything once

You want to be part of a team that works hard, supports each other and has fun along the way