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ETAP Software · 12 hours ago

Regional Marketing Manager

Irvine, CA

Full-time

Onsite

Mid, Senior Level

$91K/yr - $151K/yr

5+ years exp

ETAP Software empowers customers with innovative software solutions for electrical systems, supporting their digital transformation and sustainable energy transitions. The Regional Marketing Manager will activate and manage marketing campaigns, support product releases, and drive regional growth through localized content and data-driven strategies.

ManufacturingSoftware

Responsibilities

Plan, activate, and manage global and regional marketing campaigns (sales initiatives, product launches, major releases) in alignment with global strategy

Collaborate with global teams to ensure consistent messaging while tailoring campaigns for regional relevance

Organize and execute regional events, webinars, and trade shows to strengthen brand presence and generate leads

Provide logistical and promotional support for global events impacting the region

Drive the deployment and ongoing development of ETAP’s unified branding strategy

Lead initiatives to strengthen brand awareness and build long-term brand equity for ETAP

Support regional PR activities, including press releases, media engagement, and thought leadership content creation

Ensure all communications align with global standards while tailoring messaging to reflect local market nuances

Develop and localize marketing content (blogs, social posts, landing pages, collateral) to resonate with regional audiences

Oversee translation and adaptation of global assets for local use

Contribute to ETAP’s social media channels and social publishing strategy

Optimize SEO/SMO for regional visibility and engagement

Deliver regional market insights to inform global positioning and strategy

Track and report campaign KPIs, lead generation metrics, and ROI

Manage regional marketing budgets effectively, ensuring cost efficiency and impact

Provide local market insights and intelligence to inform global positioning efforts

Qualification

B2B marketingCampaign managementEvent planningContent marketingDigital marketing strategiesSEOMarketing automation toolsCRMsPerformance analyticsElectrical software industryPower System engineeringProject managementCommunicationTeam collaboration

Required

Strong background and experience in Marketing, or in Power System engineering

5+ years of experience in B2B marketing and communications, preferably in technology or software

Proven expertise in campaign management, event planning, and content marketing

Strong knowledge of digital marketing strategies, SEO, and analytics

Experience with marketing automation tools, CRMs, and performance dashboards

Ability to manage multiple projects in a fast-paced, matrixed environment

Education: Bachelor's or master's Degree in marketing, communications, or a related field

This position requires availability to travel up to 20% of the time

Preferred

Experience in the electrical software industry or an electrical engineering background is a plus

Company

ETAP Software

ETAP is the global market and technology leader in modeling, design, analysis, optimization, monitoring, control, and automation software for electrical power systems.

Founded in 1986

Irvine, California, USA

1001-5000 employees

http://etap.com/

Funding

Current Stage

Late Stage

Leadership Team

Tanuj K.

Chief Executive Officer

Anurag Sharma

SVP, Chief Technology Officer

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Company data provided by crunchbase