LiveRamp · 4 days ago
Senior Director CTV & Social Media
New York, NY
Full-time
Hybrid
Director/Executive
$224K/yr - $310K/yr
8+ years expLiveRamp is the data collaboration platform of choice for the world’s most innovative companies. As Senior Director of Partnerships, you will lead the North American CTV and Social Media partnerships strategy, driving adoption of the Authenticated Traffic Solution and expanding LiveRamp's footprint across streaming platforms and major social networks.
AdvertisingAdvertising PlatformsAnalyticsBrand MarketingData Integration
Responsibilities
Establish best practices for partnership development in CTV and social media, creating repeatable playbooks that accelerate time-to-value
Own and expand executive relationships with C-suite and VP-level stakeholders at major CTV platforms (Roku, Samsung Ads, VIZIO, LG Ads, etc.) and social media companies (Meta, TikTok, Snap, Pinterest, Reddit, etc.)
Develop category strategies that position LiveRamp as the identity and data collaboration partner of choice for streaming and social platforms navigating the landscape
Drive product roadmap influence by gathering partner requirements and collaborating with Product teams to ensure ATS and other solutions meet evolving CTV and social media needs
Identify white space opportunities within the CTV and social ecosystem, including emerging platforms, FAST channels, and next-generation social networks
Execute complex negotiations involving multi-year commercial agreements, technical integrations, and strategic co-innovation initiatives
Drive adoption metrics beyond contract signatures, including active usage, data collaboration volume, and partner satisfaction
Develop account expansion strategies that grow wallet share through upsell, cross-sell, and strategic program expansion
Lead deal teams comprising Legal, Privacy, Product, Engineering, Marketing, and Customer Success to ensure seamless partner onboarding and activation
Remove blockers by coordinating across functions, escalating strategically, and maintaining momentum through complex technical and business requirements
Translate technical concepts into compelling business value propositions for non-technical executives at partner organizations
Champion partner needs internally, ensuring LiveRamp's product and go-to-market strategies reflect CTV and social media market dynamics
Serve as a subject matter expert on CTV identity solutions, social media data collaboration, and privacy-forward advertising technology
Represent LiveRamp at industry events, conferences, and partner summits (CES, IAB ALM, Cannes Lions, etc.)
Contribute to industry standards through participation in trade organizations like IAB Tech Lab, Partnership for Responsible Addressable Media (PRAM), and others
Build LiveRamp's brand as a trusted partner through public speaking, thought leadership content, and strategic relationship-building
Qualification
Required
8+ years in partnerships, business/corporate development, or strategic sales
Deep CTV and/or social media expertise with established relationships at major streaming platforms, device manufacturers, social networks, or adjacent AdTech companies
Proven track record of closing technically complex and long sales cycle deals
AdTech/MarTech fluency including working knowledge of: SSPs, DSPs, CDPs, identity solutions, header bidding, programmatic advertising, data clean rooms, and privacy frameworks (TCF, GPP, CCPA, GDPR)
CTV ecosystem understanding: familiarity with ACR data, streaming measurement, server-side ad insertion (SSAI), CTV attribution, and platform-specific technical requirements
Social media platform knowledge: understanding of social ad products, Conversions API, offline events, first-party data onboarding, and platform identity solutions
Identity & privacy expertise: strong grasp of authenticated traffic, RampIDs, deterministic vs. probabilistic matching, and privacy-preserving technologies
Player-coach mentality with the ability to balance personal IC contributions with team development and strategic leadership
Executive presence and communication skills, comfortable presenting to C-level audiences and representing LiveRamp in high-stakes negotiations
Cross-functional influence with a track record of rallying diverse teams around shared goals without direct authority
Entrepreneurial drive with a bias for action, comfortable with ambiguity, and energized by building new markets
Strategic thinking balanced with tactical execution—you see the big picture but aren't afraid to roll up your sleeves
Relationship builder who invests in long-term partnerships built on trust, transparency, and mutual value creation
Growth mindset with intellectual curiosity about emerging technologies, market trends, and evolving customer needs
Results orientation with a track record of exceeding targets and driving measurable business outcomes
Preferred
Existing relationships with partnership and business development teams at top-tier CTV platforms (Roku, Samsung, VIZIO, LG, etc.) or social media companies (Meta, TikTok, Snap, Pinterest, etc.)
Experience with Canada and/or Mexico markets, including familiarity with regional privacy regulations and platform dynamics
Background in identity solutions, data onboarding, or audience platforms (e.g., The Trade Desk, LiveRamp, Neustar, Experian, Acxiom)
Track record of launching new products or expanding into new verticals within AdTech or MarTech
Experience working in or closely with product teams to influence roadmap and drive product-market fit
Benefits
Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead. Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)
Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
People: Work with talented, collaborative, and friendly people who love what they do.
RampRemote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located
Company
LiveRamp
LiveRamp aspires to make it safe and easy for companies to use data effectively.
1001-5000 employees
H1B Sponsorship
LiveRamp has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (48)
2024 (51)
2023 (17)
2022 (53)
2021 (39)
2020 (17)
Funding
Current Stage
Public CompanyTotal Funding
$16M2018-10-29IPO
2013-04-01Series C
2011-09-06Series Unknown· $1M
Leadership Team
Scott Howe
Chief Executive Officer
Burak Emre Kabakçı
Sr. Staff Software Engineer
Recent News
Marketing Dive
2026-01-16
2026-01-13
2026-01-06
Company data provided by crunchbase