Apply on Employer Site

Rhodes Enterprises · 3 weeks ago

Brand Communications & Content Specialist

McAllen, TX

Full-time

Onsite

Mid Level

Rhodes Enterprises is a leading developer of residential and commercial communities in South Texas, recognized for their commitment to quality and customer satisfaction. The Brand Communications & Content Specialist will develop and execute engaging content strategies to promote the company's offerings and enhance brand awareness across various platforms.

Commercial Real EstateConstructionProperty ManagementReal Estate

Growth Opportunities

Responsibilities

Execute comprehensive communications strategies through storytelling that helps differentiate us from other real estate companies

Utilize graphic design skills and tools to create engaging visual content such as graphics, videos, photos and other multimedia elements

Manage a consistent brand identity across all digital and print touchpoints including website content, emails, collateral, signage creative, and other materials

Assess the performance of campaigns by analyzing data collected from various sources

Research industry trends and newsworthy topics to develop creative content ideas

Develop ideas to engage target audiences with compelling content; creating storyboards, scripts, and titles for a broad range of digital mediums such as video, audio, print materials and more

Write scripts and titles / Edit audio/video footage

Craft copy for ads, emails, landing pages and press releases that resonate with our target customers and employees

Executing strategies to ensure effective penetration and growth of Rhodes’ portfolio of brands and their presence on various communication channels

Managing the creation and distribution of all content across platforms

Keeping up-to-date with industry trends and using them to optimize the organization’s messaging through each channel

Working with cross-functional teams to ensure that communication campaigns align with brand objectives

Monitoring customer feedback, behavior, and engagement levels on various communication channels and responding to comments and messages in a timely and professional manner

Analyzing performance metrics to assess effectiveness of campaigns through each channel

Write accurate copy that conveys the brand’s key messages effectively

Audit and edit existing content to ensure consistency with branding guidelines

Ensures accuracy of information in all communications materials, with a keen eye for detail and grammar

Craft copy for ads, emails, landing pages, websites, social media, collateral, and press releases that resonates with our target customers and employees

Maintain a positive relationship with external stakeholders including media contacts, partners and the public

Collaborate with internal stakeholders (such as Marketing and Corporate Services & Experience team members) on projects related to marketing communications and corporate communications initiatives

Qualification

Digital communication toolsContent management systemsSocial media managementCopywritingOrganizational skillsVerbal communicationCreative mindsetAttention to detail